Growth & Community Marketing Manager
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Job Location:
Kuwait City - Kuwait
Monthly Salary:
Not Disclosed
Posted on:
20-10-2025
Vacancies:
1 Vacancy
Job Summary
Role Objective
Drive Nowairs GTM strategy from testing to traction. Run fast experiments validate which messages and channels convert build youth community momentum and prepare to scale the winners across Kuwait and the GCC. This role begins as hands-on and execution-heavy then evolves into leading scalable marketing growth as Nowair expands post-pilot.
Scope of the Role This is a hybrid role: roughly 60% hands-on execution and 40% coordination.
Youll execute:
Organic social influencer and ambassador programs
School partnerships and youth activations
Light paid and organic growth experiments
Weekly data tracking testing and insights reporting
Youll coordinate:
With Yoko (digital agency) on paid media and campaign analysis
With the designer on creative content and visuals
With Product and Clinical teams on user insights and messaging
With GTM research (Lulu & Sahar) to translate user interviews ad results and analytics into actionable marketing experiments Youll collaborate daily with Yoko the designer Product and GTM to ship experiments fast and double down on what works.
Key Responsibilities
Growth Experiments
Launch small-scale A/B tests to validate audience segments (age gender pain points).
Test 35 channels (schools influencers social partnerships) and scale top performers.
Rapidly iterate messaging and creatives based on performance and feedback.
Maintain the experiment tracker with GTM and Research ensuring all tests have clear hypotheses results and next steps.
Channel Execution
Manage ambassador and influencer activations that drive youth engagement.
Run school outreach and community events to generate organic buzz.
Coordinate paid media tests with Yoko and request new variants based on insights.
Content & Localization
Write or adapt content in Arabic and English that feels authentic and youth-driven.
Brief the designer to create visuals aligned with Nowairs identity and tone
Analytics & Insights
Track key growth metrics: CTR conversion CAC retention intent.
Deliver a concise weekly one-pager summarizing what worked / whats next.
Use analytics to identify which growth channels and messages are ready to scale
Qualifications :
- 35 years in digital/growth marketing (startup or youth focus preferred)
- Hands-on executor with experience managing agencies or freelancers
- Bilingual (Arabic English)
- Deep understanding of GCC youth culture social platforms and content trends
- Proficient in Meta Ads TikTok Ads and analytics tools (GA Looker or similar)
- Data-savvy and creative able to translate insights into quick testable ideas
Additional Information :
Title: Growth & Community Marketing Manager
Location: Kuwait
Type: Full-time
Reporting to: Chief Operating Officer (COO)
Start Date: Immediate
Compensation: Competitive based on experience
Remote Work :
No
Employment Type :
Full-time
Key Skills
- English
- User Interface
- Communication
- Content Writing
- Online
- Internet
- Youtube
- Management skills
- Digital speech
- Speaking skills
- Analytics
- Writing Skills
About Company
Jobs for Humanity paves the way to a fairer future for all by connecting historically underrepresented talent to welcoming employers. Through the combination of cutting-edge recruiting technology and expert D&I consultation, Jobs for Humanity makes inclusive hiring seamless, scalable, ... View more
