Chief Marketing Officer
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Job Location:
Brooklyn, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
23 days ago
Vacancies:
1 Vacancy
Job Summary
Chief Marketing Officer
Museum Overview
The Brooklyn Museum is a world-renowned cultural institution dedicated to preserving and showcasing art history and heritage. Our mission is to bring people together through art and experiences that inspire celebration compassion courage and the will to act. Our vision is to serve as an institution where art is a powerful force for personal transformation and social change. Celebrating our differences and learning about our diverse communities through our collections exhibitions and programming is the core of who we are and what we do.
We are committed to creating and cultivating a community of talented passionate people who are inspired to make the Museum an important hub of community activity and a great global destination. Our staff have the opportunity to grow their professional skills and work collaboratively with colleagues they admire and respect.
About the role
The Museum seeks a Chief Marketing Officer to elevate its role as a dynamic cultural destination. This is a hands-on leadership role where the CMO will not only set strategy but also build the vision systems processes and campaigns that enable a lean high-performing team to execute at scale and expand the Museums impact by driving audience engagement visitorship and revenue.
Leadership and Strategy
Museum Overview
The Brooklyn Museum is a world-renowned cultural institution dedicated to preserving and showcasing art history and heritage. Our mission is to bring people together through art and experiences that inspire celebration compassion courage and the will to act. Our vision is to serve as an institution where art is a powerful force for personal transformation and social change. Celebrating our differences and learning about our diverse communities through our collections exhibitions and programming is the core of who we are and what we do.
We are committed to creating and cultivating a community of talented passionate people who are inspired to make the Museum an important hub of community activity and a great global destination. Our staff have the opportunity to grow their professional skills and work collaboratively with colleagues they admire and respect.
About the role
The Museum seeks a Chief Marketing Officer to elevate its role as a dynamic cultural destination. This is a hands-on leadership role where the CMO will not only set strategy but also build the vision systems processes and campaigns that enable a lean high-performing team to execute at scale and expand the Museums impact by driving audience engagement visitorship and revenue.
Leadership and Strategy
- Lead and implement the Museums integrated marketing and digital content plan with clear goals timelines and accountability.
- Create efficient workflows and performance tracking to ensure consistent execution across digital communications and experiential marketing.
- Manage budgets with discipline ensuring resources are allocated for maximum impact.
- Stay current on best practices in digital and integrated marketing and apply them to increase reach engagement and ticket sales.
Team and Collaboration
- Cross-functional marketing and communications department of 9 staff including digital (web editorial social content) communications/PR and marketing with new capacity being added in influencer and experiential.
- Collaborate closely with Visitor Experience Curatorial Development and Art Divisions to align storytelling and delivery.
- Partner with external agencies and vendors when needed ensuring cost-effective outcomes.
Responsibilities
- Drive attendance and admissions revenue through data-driven marketing campaigns across paid email website and social channels.
- Oversee CRM and audience data strategy ensuring segmentation and insights inform marketing decisions.
- Collaborate with Curatorial Learning & Social Impact and Visitor Experience to align campaigns onsite communications and programming promotion.
- Partner with Development and Membership to integrate messaging and maximize earned and contributed revenue.
- Work with Graphic Design to ensure brand consistency and high-quality creative execution.
- Build influencer and experiential activations into campaigns that extend the Museums cultural relevance.
- Establish team processes campaign calendars and reporting structures that maximize a 9-person integrated marketing and communications department.
Qualifications
- 10 years of marketing leadership experience including 5 in a senior role at a cultural entertainment or consumer-facing organization.
- Track record of running integrated marketing operations and growing audiences under tight budgets.
- Expertise in digital marketing (CRM web SEO social analytics) with strong comfort in measurement and optimization.
- Experience building scrappy effective teams and processes that drive consistent results.
- Strong collaborator and communicator able to unify multiple departments around common goals.
- Bachelors degree required; advanced degree or continued professional development preferred.
Department:Marketing
Reports to:CFO/COO
Position type:Full-time
Union status:Non Union
FLSA status:Exempt
Salary:$168096
Schedule:35 hours per week MondayFriday 9 am5 pm
Required Experience:
Chief
Key Skills
- Corporate Paralegal
- Corporate Banking
- Bluetooth
- Environment Health And Safety
- Corporate Development
About Company
The Brooklyn Museum is an art museum located in the New York City borough of Brooklyn. At 560,000 square feet, the museum is New York City's second largest in physical size and holds an art collection with roughly 1.5 million works.
