Marketing Manager TroutRoutes

ABOUT onX

As a pioneer in digital outdoor navigation with a suite of apps onX was founded in Montana which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles we have created regional Basecamps to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth we havent lost our entrepreneurial ethos at onX. We offer a fast-paced growing tech-forward environment where ownership accountability and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team were hungry to improve value innovation and believe great ideas come from any direction.

Important Alert: Please note onXmaps willnever ask for credit card or SSN details during the initial application process. For your digital safety apply only through our legitimate website at directly via our LinkedIn page.

WHAT YOU WILL DO

We are looking for a versatile and creative Marketing Manager to join our team. This role is ideal for someone highly motivated and passionate about storytelling through digital channels. Youll create engaging content build relationships with our audience and grow our brand presence across multiple social media platforms. The right person for this role has been involved in executing all phases of marketing. This role is embedded directly in the TroutRoutes team to ensure strategic alignment fast iteration and high-context decision-making. This position combines performance marketing expertise with the ability to identify and activate new top of the funnel growth levers across the customer journey. Youll collaborate closely with cross-functional partners internally to drive installs improve spend efficiency and innovate on new ways to reach consumers.

As an onX Marketing Manager your essential job duties and responsibilities will look like:

• Social Media
  • Proactive monitoring and engagement in social media channels for comments questions and messages supporting efforts to grow follower count engagement rates and brand awareness.
  • Content Creation & Publishing including developing drafting and scheduling engaging content (posts stories videos graphics) across social media platforms.
  • Stay updated on platform changes industry trends and competitor activity. Suggest new content ideas and creative ways to engage audiences.
• Marketing Automation
  • Create automated nurturing campaigns designed to optimize conversion during and post trial periods.
  • Establish extensive A/B testing to ensure continuous improvement over time.
  • Collaborate with internal MA team to ensure alignment and best practice.
• Performance Marketing Support
  • Assist UA performance marketing team on paid advertising initiatives (targeting budget tracking reporting) across paid media channels (paid social search display video etc.)
  • Assist in launching and managing campaigns contests and promotions as necessary from time to time.
• Measurement
  • Work with cross-functional teams to forecast and report weekly and monthly channel-level installs trials CAC and LTV:CAC performance.
  • Stay on top of mobile measurement and privacy changes (SKAN ATT MMPs etc.)
• Other duties as assigned

WHAT YOULL BRING

• 5 years across performance marketing disciplines spanning paid media lifecycle strategy and creative testing with a track record in scaling consumer-facing brands and delivering measurable results.
• Experience with CRO principles and growth experimentation at the top and middle of the funnel
• Experience standing up new growth programs from scratch such as lead generation referral loops or novel paid tactics.
• Experience in B2C mobile app marketing ideally in a subscription or freemium business model.
• Understanding of marketing measurement tools and strategies (e.g. SKAN MMM incrementality testing MMPs).
• Strong data fluencycomfortable using insights to drive strategy and presenting recommendations to cross-functional stakeholders.
• A collaborative entrepreneurial mindset with a passion for growth and experimentation.
• Must be available for travel to a corporate office in Montana or other locations bi-monthly.

ADDED BONUSES

• Comfortable leveraging AI tools in daily work to increase effectiveness and efficiency and identifies opportunities to integrate AI solutions into broader team workflows.

WHERE YOU CAN WORK

onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office Basecamp or Connection Hub.

• Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time this is a great option.
• Basecamps: onXs Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work volunteering socializing and adventure.
  • Our current Basecamps are located within a 90-mile radius of the following: Austin TX; Denver CO; Kalispell MT; Minneapolis MN; Portland OR; Salt Lake City UT; and Seattle WA.
• Connection Hubs: onXs Connection Hub locations are smaller emerging communities of distributed team members.
  • Our current Connection Hubs are located within a 60-mile radius of the following: Boise ID; Charleston SC; Charlotte NC; Dallas/Fort Worth TX; Phoenix AZ; Richmond VA; Spokane WA; and Vermont.

HOW YOULL BE COMPENSATED

onX is committed to compensating all employees fairly and equitably for their contributions. For this position applicants can expect to make between $91000 to $107000 upon hire. The pay range will vary based on experience skills certifications and education among other factors as required in the job addition full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.

WHAT WERE OFFERING YOU

• Competitive salaries annual bonuses equity and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual Get Out Get Active funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO STO VTO quiet weeks and floating holidays

PERFORMANCE ESSENTIALS

In this role success is driven by cognitive abilities such as concentration and problem-solving essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation please contact us at .

Position open until filled.

#LI-Remote

At onX we believe that unique perspectives make us stronger. By bringing together people with different experiences ideas and viewpoints we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring but also in development compensation and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together we win as one team. Come join us!

onX does not sell any Personal Information but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information see our.

As part of our interview process your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note onX respects all applicable laws regarding recording consent and you will have an opportunity to opt-out if preferred.