Senior Brand Manager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Collective Arts is seeking a Senior Brand Manager to lead brand planning and brand management across our Alcoholic and Non-Alcoholic beverage portfolios. Reporting to the VP Brand & Strategy this role will own the development and execution of annual brand go to market plans from packaging refreshes to trade marketing toolkits ensuring our brands show up powerfully across various retailers events and community spaces. Youll serve as the bridge between Marketing Brand Creative and Sales bringing ideas to life through cross functional collaboration. Where you will be driving strategy briefing cross-functional teams and ensuring execution meets Collective Arts creative and commercial standards. This is a high impact position that blends strategic planning commercial collaboration and creative brand stewardship.
A typical day as a Senior Brand Manager includes:
- Leading cross functional brand planning meetings to align Sales Creative and Marketing teams on campaign priorities and timelines.
- Creating and reviewing creative briefs for packaging refreshes retailer toolkits sales assets and go to market campaigns ensuring every touchpoint reflects the Collective Arts brand.
- Working with the Sales/Commercial teams to discuss retail programming display opportunities and activation results across key partners.
- Reviewing packaging concepts or trade assets with the Design team and providing strategic feedback
- Partnering with the VP Brand & Strategy to develop partnership opportunities from celebrity collaborations to music or art led initiatives.
- Checking in with the e-commerce team to ensure email spaces and social campaigns align with upcoming brand activations.
- Tracking key brand metrics such as distribution growth velocity and engagement to inform planning and future creative direction.
- Visiting the brewery or taproom to see new packaging activations or events in action ensuring our brands show up powerfully in real life.
- Juggling multiple projects across the Alcoholic and Non Alcoholic portfolios while keeping creativity collaboration and commercial results in balance.
How your time will be organized:
- Annual Brand Planning & Go To Market Strategy (30%): Youll lead annual brand planning for both our Alcoholic and Non-Alcoholic portfolios working closely with Sales and Commercial to build go to market plans that drive awareness and growth. Youll develop campaign calendars and activation plans that tie directly back to our business goals and ensure were showing up with impact across every channel.
- Packaging & Creative Stewardship (20%): You will work with the team to lead the packaging refresh and asset creation process from start to finish. This will entail creating briefs partnering with Design and Creative and leading the internal approval process. Youll make sure every touchpoint from our cans to our POS feels like Collective Arts: consistent creative and on-brand.
- Retailer & Trade Marketing (20%): Youll work with our Sales leadership to build out retailer programs everything from displays and demos to merchandising stories. Youll manage sales kits and trade marketing tools that help our brands stand out on shelf and partner with the Digital team to drive shopper engagement through CRM and acquisition campaigns.
- Partnerships & Collaborations (15%): Youll bring partnerships and collaborations to life from celebrity and brand tie-ins to music and art-led initiatives. Youll also lead our university ambassador programs helping to build trial and engagement with the next generation of Collective Arts fans.
- Cross-Functional Leadership & Reporting (15%): Youll connect the dots between Marketing/Brand Innovation and Sales making sure everyones aligned timelines are tight and campaigns deliver. Youll keep a close eye on brand performance tracking key KPIs like distribution velocity and engagement to inform future planning.
Were looking for candidates who have/are:
- 5 years of experience in brand management or marketing within the CPG beverage or lifestyle space.
- Based in Ontario (Hamilton or Toronto preferred) with the flexibility to travel (1020%) for retailer meetings activations and events.
- You have reliable access to a vehicle and a valid G license
- Previous experience leading annual brand planning go to market campaigns and know how to bring creative ideas to life across multiple channels
- A proven track record of collaborating cross-functionally you work comfortably with Sales Creative and Commercial teams to deliver results.
- Deep experience in packaging trade marketing and retail activation with an eye for detail and design.
- Comfortable leading partnerships and collaborations with the knowhow of balancing creative expression with commercial goals.
- Strong project management skills allow you to manage multiple moving pieces and deadlines without losing sight of the bigger picture.
- A creative and entrepreneurial mindset that fits our culture you love building experimenting and finding smart ways to make brands stand out.
- A collaborative leader who thrives in a fast-paced environment and knows how to connect the dots between Marketing Brand Creative and Sales.
Collective Arts is a grassroots brewery founded on creativity and community. We fuse the creativity of craft beverages with the inspired talents ofemerging artists and musicians from around the world. As Collective Arts grows so do the roles and responsibilities of our team members. We look for all new hires to match our culture of creativity flexibility and motivation. When we hire you at Collective Arts Brewing we hire for thefuture. With unlimited career opportunities Collective Arts invests in ensuring our teams are always challenged constantly learning fromeach other and are creatively contributing to our next big if you are energized by the idea of making a real difference as part of a winning team we want to hear from you.
We are an equal-opportunity affirmative action employer. We value and welcome diversity and arecommitted to creating an inclusive environment where all employees feel like they belong. We will provide accommodations to support applicants with disabilities during the recruitment and selection process. Please contact us at the below email should you require any accommodation to participate in the process.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Collective Arts fuses innovative craft beer and beverages with the talents of emerging artists and musicians from around the world. Buy your favourite beers, spirits, cocktails, non-alc bevs, energy drinks and artist prints all in one shop. Learn more about the artists we collaborate ... View more
