Marketing Coordinator – Financial Institution (CDMX)

The Marketing Coordinator will be responsible for leading the marketing and communication strategy of a growing financial institution. The position aims to strengthen the brands presence within the financial sector enhance its digital visibility and support commercial growth through effective marketing initiatives.

This role combines strategic thinking with practical execution managing digital campaigns brand communications and internal marketing efforts. The ideal candidate will be proactive creative data-driven and capable of aligning marketing actions with business objectives.

Key Responsibilities:

• Develop and implement the annual marketing and communication plan aligned with business goals.
  

• Manage the companys digital presence and online reputation across all platforms (social media website newsletters etc.).
  

• Plan execute and optimize online advertising campaigns for lead generation and brand positioning.
  

• Design and oversee the creation of marketing materials such as videos presentations brochures and institutional content.
  

• Collaborate with the sales team to drive commercial support and lead generation strategies.
  

• Measure and report marketing performance including ROI engagement and traffic metrics.
  

• Coordinate with agencies designers and media partners to ensure timely and high-quality outputs.
  

• Support employer branding and internal communication projects with HR.
  

• Organize corporate events financial fairs and product launches.
  

• Manage and optimize the marketing budget to ensure efficient use of resources.
  

Requirements

• Bachelors degree in Marketing Communications Advertising or related fields.
  

• 46 years of professional experience in marketing communications or brand management.
  

• Experience in financial services fintech or B2B preferred.
  

• Proficiency in Google Ads Meta Business Suite LinkedIn Campaign Manager and Google Analytics.
  

• Knowledge of graphic and video design tools (Canva Illustrator Premiere CapCut).
  

• Strong writing storytelling and visual communication skills.
  

• Advanced organizational and analytical abilities.
  

• Fluent in Spanish; intermediate English preferred.
  

Benefits

Gross monthly salary: $40000 MXN

Legal benefits according to Mexican labor law

Professional growth opportunities within a financial institution in expansion

Innovative work culture focused on digital transformation and continuous improvement

Collaborative and inclusive work environment

Hybrid or on-site work flexibility