Marketing Manager

JOB SUMMARY

The Marketing Manager is responsible for excellently formulating and implementing marketing communications plans and other relevant action plans for his main property. He/She is also expected to develop and maintain good working relationship with his teammates and various stakeholders.

CANDIDATE PROFILE

Education and Experience

4-year degree of Marketing Management Business Administration Hotel and Restaurant Management or Communication Arts

Preferably has at least five years experience of working in a hotel Integrated Resort or any hospitality related business doing Marketing Communications or Corporate (Public Relations) Communications or Sales and Marketing or related professional area.

CORE WORK ACTIVITIES

Conducting Daily Marketing Activities that Achieve Department Goals

Maintains updates and manages all web sites.

Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.

Develops brochure and property collateral materials.

Participates in all property imaging work (e.g. signage).

Uses and interprets all reporting necessary for sound marketing recommendations.

Reviews and provides analysis on all website and email campaign tracking.

Ensures consistent marketing message is communicated in all advertising and collateral efforts.

Manages marketing budget throughout year.

Provides regular submission of Accomplishment which entails tracking/ROI and analysis of promotions and website/socmed campaigns and uses this knowledge in future planning.

Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.

Ensures consistency in individual propertys voice on all guest touchpoints and marketing communications not only following corporate graphic standards but also on behalf of the individual property.

Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue

Evaluates new marketing opportunities for the property.

Ensures property is represented on all quality internet sites that have the potential of providing business.

Uses and interprets all reporting necessary for sound marketing recommendations including but not limited to DMA source market reports past guest lists (utilizing leisure rate codes) and tracking.

Reviews and provides analysis on all website and email campaign tracking.

Develops strategic marketing plan for property includes group leisure and local efforts.

Plans and supervises all photo shoots developing shot list while keeping goals of property and brand image in mind.

Building Successful Relationships that Generate Sales & Marketing Opportunities

Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.

Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.

Works with media outfits/people and buyers to plan and facilitate Marketing Communications.

Assists property in developing promotions for various campaigns keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.

Assists property with materials tracking/analysis and presentations to owners.

Acts on behalf of property with all vendors exacting a balance between quality work and price requesting estimates and approving all materials as needed.

Additional Marketing Responsibilities

Keeps detailed files and records on all matters relative to propertys marketing materials (photo usage rights vendor contracts etc.).

Ensures that property is following all corporate marketing guidelines.

Approves all invoicing through MarrCom office.