Acquisition Product Manager

Paris - France

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

As the Acquisition Product Manager for Wooclap you will own the acquisition strategy and performance for our Self-serve channel. You will be responsible for driving new user acquisition and optimizing the top of the funnel: from identifying opportunities to implementing acquisition tactics that generates user growth at scale.

You will directly lead and empower a dedicated cross-functional acquisition squad including designers developers and a SEO Manager. Youll partner closely with the Head of Growth and the User Engagement and Monetization PMs ensuring a frictionless unified journey from a users first visit on our website to their first payment.

As the Product Manager of you will own the website experience end-to-end to drive traffic conversions for our Self-Serve business while also optimizing BtB user flows to generate high-quality Marketing and Sales opportunities.

Responsibilities

Drive sustainable scalable acquisition: own the strategy and execution to deliver massive scalable user growth. This includes defining key acquisition channels (SEO Virality etc.) and optimizing the entire funnel with a rigorous focus on data and CAC efficiency.
End-to-end website ownership & conversion rate optimization (CRO): oversee Wooclaps website and funnel design to serve both the Self-Serve business (traffic-to-sign-up conversion) and the BtB lead generation engine (prospect paths contact forms demo requests lead capture). Deliver an engaging seamless journey that maximizes conversions across both channels.
Strategic alignment: collaboration with the Head of Growth User Engagement PM (activation & retention) and Monetization PM (pricing & upgrades) to deliver a seamless high-performing journey from acquisition to revenue.
Organic growth and virality: design experiment with and deploy product-led initiatives that leverage Wooclaps inherent network effects to drive high-quality zero-cost user acquisition.
Market intelligence: monitor SaaS and PLG best practices to keep Wooclaps acquisition strategy competitive and innovative.
Product roadmap influence: ensure acquisition priorities are embedded in Wooclaps broader product vision.

Required Experience:

Responsibilities

Drive sustainable scalable acquisition: own the strategy and execution to deliver massive scalable user growth. This includes defining key acquisition channels (SEO Virality etc.) and optimizing the entire funnel with a rigorous focus on data and CAC efficiency.
End-to-end website ownership & conversion rate optimization (CRO): oversee Wooclaps website and funnel design to serve both the Self-Serve business (traffic-to-sign-up conversion) and the BtB lead generation engine (prospect paths contact forms demo requests lead capture). Deliver an engaging seamless journey that maximizes conversions across both channels.
Strategic alignment: collaboration with the Head of Growth User Engagement PM (activation & retention) and Monetization PM (pricing & upgrades) to deliver a seamless high-performing journey from acquisition to revenue.
Organic growth and virality: design experiment with and deploy product-led initiatives that leverage Wooclaps inherent network effects to drive high-quality zero-cost user acquisition.
Market intelligence: monitor SaaS and PLG best practices to keep Wooclaps acquisition strategy competitive and innovative.
Product roadmap influence: ensure acquisition priorities are embedded in Wooclaps broader product vision.

Required Experience: