Event Sales Manager

Event Sales Manager Banquet & Catering Events

Summary

The Event Sales Manager is responsible for driving revenue through the proactive sales planning and execution of banquet functions private events and ticketed concerts. This role combines a strong focus on client acquisition relationship management and operational coordination to ensure a seamless guest experience. The Event Sales Manager works closely with the Operations Culinary and AV teams to deliver events that meet or exceed client expectations while maximizing profitability.

Key Responsibilities

Sales & Business Development

• Proactively source qualify and secure new banquet catering and concert event business through networking cold calling referrals and partnerships with corporate social tour and entertainment clients.
• Maintain and grow relationships with existing clients to encourage repeat business and referrals.
• Develop customized event proposals and packages including creative upsell opportunities for food & beverage AV décor and VIP experiences.
• Conduct venue tours for prospective clients and partners showcasing available spaces and technical capabilities.

Event Coordination & Execution

• Serve as the primary liaison between clients and internal departments for all event details from initial inquiry to post-event follow-up.
• Collaborate with the Culinary team to finalize menus and ensure dietary needs are met.
• Coordinate with AV and Production teams to fulfill technical requirements for concerts performances and presentations.
• Create and distribute detailed Banquet Event Orders (BEOs) to ensure alignment across all operational teams.
• Oversee on-site event execution ensuring timelines quality standards and safety protocols are met.

Financial & Administrative

• Achieve or exceed monthly and annual sales targets for both banquet and concert events.
• Prepare accurate contracts proposals and post-event billing in accordance with company policies.
• Track and report sales activity pipeline status and revenue forecasts to management.
• Monitor event profitability and recommend strategies to improve margins.

Marketing & Partnerships

• Collaborate with the marketing team to promote banquet offerings concert series and seasonal event packages.
• Participate in trade shows networking events and site inspections to increase market visibility.
• Maintain up-to-date knowledge of competitive venues pricing trends and industry best practices.

Qualifications

• Bachelors degree in hospitality management Business Marketing or related field preferred.
• Minimum 3 years of sales experience in banquet catering entertainment or venue sales (concert or event space sales experience highly desirable).
• Proven track record of meeting or exceeding sales targets.
• Strong organizational skills with the ability to manage multiple events simultaneously.
• Excellent communication negotiation and presentation skills.
• Proficiency in event sales systems (e.g. Caterease Toast and Placez) and Microsoft Office Suite.
• Ability to work evenings weekends and holidays as required by event schedule.

Core Competencie

• Client-Focused: Anticipates client needs and delivers solutions that create memorable experiences.
• Revenue-Driven: Understands the balance between sales growth and operational cost control.
• Collaborative Leader: Works cross-functionally to achieve common goals and maintain service excellence.
• Creative Problem-Solver: Adapts quickly to client requests operational challenges and changing priorities.
• Detail-Oriented: Maintains high standards for accuracy presentation and execution.

EEO Employer/Vets/Disabled

Required Experience:

Manager