Overview
Our client is a local Malaysian F&B brand. We are seeking a strategic CEO with full responsibility for the companys P&L and overall performance leading the company through a period of transformation. Our mission is to restore profitability revitalize the brand and ensure long-term sustainable growth.
Key Responsibilities
1. Strategic Leadership and Transformation Management:
- Develop and execute a robust business transformation strategy to ensure the company returns to profitability within the agreed timeframe.
- Conduct comprehensive business reviews to diagnose issues identify improvement opportunities and implement corrective action plans.
- Develop a strategic vision and overall brand plan to ensure all departments align towards common goals.
2. Financial and Commercial Responsibilities:
- Have full P&L responsibility for the entire business. Drive initiatives to maximize revenue control costs and improve EBITDA margins.
- Analyze financial and operational data provide accurate business performance updates to the Board and propose data-driven improvement plans.
- Identify and implement cost-effective measures across the entire value chain without compromising product quality or customer experience.
3. Operational Excellence:
- Oversee all daily operations to ensure exceptional quality service safety and cleanliness.
- Streamline and strengthen standard operating procedures (SOPs) to improve efficiency consistency and compliance.
- Leverage technology and operational toolkits to monitor performance and drive continuous improvement.
4. Team Leadership and Organizational Development:
- Lead coach and motivate the team to foster a culture of accountability engagement and high performance.
- Build and develop a strong leadership team to provide clear direction and support to all functional leaders.
- Implement talent development programs to reduce employee turnover and develop future leaders.
5. Brand Marketing and Customer Experience:
- Revitalize the brand in the Malaysian market ensuring brand consistency and strengthening its competitive position.
- Develop and execute effective marketing and promotional programs to increase customer traffic increase average transaction value and foster loyalty.
6. Store Development and Business Growth:
- Evaluate and optimize the existing store portfolio.
- Lead the strategic expansion plan for new stores managing the end-to-end process from store acquisition to project execution ensuring projects are completed on time within budget and meet quality standards.
Qualifications and Experience
- Bachelors degree in business management or a related field; advanced degrees preferred.
- At least 10 years of senior leadership experience including at least 5 years as CEO regional director or general manager in the fast food restaurant or retail industries.
- Proven track record of successfully turning around businesses and achieving profitability.
- Deep expertise in operational excellence cost efficiency and franchise management preferred.
- Ability to build lead and motivate large teams and foster a resilient high-performance culture.
- Excellent leadership and people management skills.
Overview Our client is a local Malaysian F&B brand. We are seeking a strategic CEO with full responsibility for the companys P&L and overall performance leading the company through a period of transformation. Our mission is to restore profitability revitalize the brand and ensure long-term sustainab...
Overview
Our client is a local Malaysian F&B brand. We are seeking a strategic CEO with full responsibility for the companys P&L and overall performance leading the company through a period of transformation. Our mission is to restore profitability revitalize the brand and ensure long-term sustainable growth.
Key Responsibilities
1. Strategic Leadership and Transformation Management:
- Develop and execute a robust business transformation strategy to ensure the company returns to profitability within the agreed timeframe.
- Conduct comprehensive business reviews to diagnose issues identify improvement opportunities and implement corrective action plans.
- Develop a strategic vision and overall brand plan to ensure all departments align towards common goals.
2. Financial and Commercial Responsibilities:
- Have full P&L responsibility for the entire business. Drive initiatives to maximize revenue control costs and improve EBITDA margins.
- Analyze financial and operational data provide accurate business performance updates to the Board and propose data-driven improvement plans.
- Identify and implement cost-effective measures across the entire value chain without compromising product quality or customer experience.
3. Operational Excellence:
- Oversee all daily operations to ensure exceptional quality service safety and cleanliness.
- Streamline and strengthen standard operating procedures (SOPs) to improve efficiency consistency and compliance.
- Leverage technology and operational toolkits to monitor performance and drive continuous improvement.
4. Team Leadership and Organizational Development:
- Lead coach and motivate the team to foster a culture of accountability engagement and high performance.
- Build and develop a strong leadership team to provide clear direction and support to all functional leaders.
- Implement talent development programs to reduce employee turnover and develop future leaders.
5. Brand Marketing and Customer Experience:
- Revitalize the brand in the Malaysian market ensuring brand consistency and strengthening its competitive position.
- Develop and execute effective marketing and promotional programs to increase customer traffic increase average transaction value and foster loyalty.
6. Store Development and Business Growth:
- Evaluate and optimize the existing store portfolio.
- Lead the strategic expansion plan for new stores managing the end-to-end process from store acquisition to project execution ensuring projects are completed on time within budget and meet quality standards.
Qualifications and Experience
- Bachelors degree in business management or a related field; advanced degrees preferred.
- At least 10 years of senior leadership experience including at least 5 years as CEO regional director or general manager in the fast food restaurant or retail industries.
- Proven track record of successfully turning around businesses and achieving profitability.
- Deep expertise in operational excellence cost efficiency and franchise management preferred.
- Ability to build lead and motivate large teams and foster a resilient high-performance culture.
- Excellent leadership and people management skills.
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