Senior Marketing Manager BPO Industry

Senior Marketing Manager BPO Industry

Location: Dominican Republic
Department: Marketing & Brand Strategy
Compensation performance incentives

Position Summary

The Senior Marketing Manager will be responsible for leading all strategic marketing and branding initiatives to strengthen the companys visibility client acquisition and talent attraction within the BPO and Nearshore Services industry.

This role requires a data-driven strategist with proven experience in digital marketing employer branding and growth campaigns. The ideal candidate will combine creativity and analytical insight to deliver measurable results in a competitive global market.

Key Responsibilities

Strategic Planning

• Design and implement comprehensive marketing strategies to position the company as a top BPO service provider across local and international markets.
• Define KPIs monitor ROI and provide performance reports with actionable recommendations.

Digital Marketing & Lead Generation

• Oversee SEO SEM social media paid advertising and email marketing campaigns focused on brand awareness and lead generation.

• Manage website optimization analytics and marketing automation workflows.

Content & Brand Management

• Develop consistent and compelling brand content aligned with corporate values and client expectations.

• Create storytelling frameworks to humanize the brand and connect with target audiences.

Campaign Development

• Plan and execute multi-channel marketing campaigns that drive engagement retention and revenue growth.
• Lead creative direction for ad campaigns employer branding videos and recruitment marketing initiatives.

Market & Competitive Research

• Analyze industry trends competitor strategies and customer insights to identify growth opportunities.
• Provide strategic recommendations to senior leadership for market positioning.

Employer Branding

• Partner with HR and Operations to showcase the companys culture career opportunities and employee experience.
• Promote the organization as a top employer brand in the Dominican BPO ecosystem.

Budget & Team Management

• Manage marketing budgets ensuring efficient allocation of resources and cost-effective campaign execution.
• Supervise and mentor the marketing team fostering creativity accountability and performance excellence.

Requirements

• Education: Bachelors degree in Marketing Communications or Business Administration (MBA preferred).
• Experience: Minimum 7 years of marketing experience with at least 3 years in the BPO or Contact Center industry.
• Skills: Strategic thinking leadership analytics storytelling and digital marketing expertise.
• Languages: Fluent English (C1 or native level) written and spoken.
• Technical Knowledge: CRM systems Google Analytics Meta Business Suite HubSpot Canva and marketing automation tools.

How to Apply

Please submit the following:
1 Your most updated résumé (in English).
2 Your current and complete LinkedIn profile link.
3 A short paragraph explaining why you believe you are the ideal candidate for this position highlighting your most relevant achievements in marketing and leadership.