Integrated Marketing Manager

This role can be based in New York City San Francisco Mountain View Sunnyvale Chicago Omaha DC  Detroit or Carpenteria.

At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team. 

LinkedIn Talent Solutions supports the talent strategies of some of the worlds most successful companies. Our solutions span Talent Acquisition (LinkedIn Recruiter Jobs and Employer Brand products) and employee development (LinkedIn Learning). The Integrated Marketing - Large Hire team is responsible for delivering the full-funnel integrated marketing strategy and execution to drive growth of our mid-market enterprise and large enterprise audiences across both prospects and existing customers. This team delivers business results by shifting market perceptions preparing the market for our solutions and communicating value. The team has a robust understanding of our customers and our field business plan playing a key role in identifying areas where marketing can significantly contribute to driving top-line revenue.

As a Marketing Manager on the Integrated Marketing Large Hire Value & Adoption team youll play a hands-on role in leading and supporting global marketing initiatives that bring our value to life and accelerate product adoption with our this highly collaborative role partnering with teams like Product Marketing Scaled Solutions Customer Success Sales and Regional Marketing youll design and deliver marketing programs that keep customers informed about product launches help them get value from LinkedIns Talent solutions and drive measurable business impact. This role is ideal for a marketer who is audience- and outcome-driven skilled at storytelling and excited to translate product capabilities into campaigns that resonate with customers.

Responsibilities

• Develop and deliver customer-facing marketing programs that highlight product value and help customers adopt key features.
• Partner with cross-functional teams to shape messaging and deliver integrated programs that address customer needs and drive adoption
• Create engaging content that can be leveraged across marketing channels such as web paid media and email or serve as ready-to-use resources for Sales and Customer Succes.
• Manage projects to deliver within budget ensuring timelines are met and key stakeholders are involved.d
• Analyze performance share insights and learnings with leadership and partners to help improve future marketing programs
• Employ industry best practices and look for opportunities to increase content & campaign effectiveness. 
• Keep up-to-date with product customer and field insights to build customer empathy and proactively adapt to emergent business and customer needs

Qualifications :

Basic Qualifications

• BA/BS degree in Marketing Communications Business Digital Media or a related field or equivalent experience
• 5 years of experience in marketing and/or business strategy

Preferred Qualifications

• Ability to successfully balance multiple competing priorities and manage complex workstreams with multiple stakeholders while consistently delivering results
• Ability to frame insights and communicate recommendations simply and effectively
• Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives 
• Ability to develop and position key product features benefits and value propositions in a clear and compelling way that can be leveraged across marketing channels such as web paid media and email or by our Sales and Customer Success teams to use in their conversations.
• Strong analytical skills and track record of measuring and optimizing marketing programs
• Comfort in a dynamic fast-paced environment
• Agile and willing to flex focus areas and projects as business needs shift

Suggested Skills

• Brand Marketing
• Strategic Thinking
• Project Management
• Data Analysis 
• Communications

LinkedIn is committed to fair and equitable compensation practices.   

The pay range for this role is $100000 to $156000. Actual compensation packages are based on several factors that are unique to each candidate including but not limited to skill set depth of experience certifications and specific work location. This may be different in other locations due to differences in the cost of labor.   

The total compensation package for this position may also include annual performance bonus stock benefits and/or other applicable incentive compensation plans. For more information visit Information :

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We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race color religion creed gender national origin age disability veteran status marital status pregnancy sex gender expression or identity sexual orientation citizenship or any other legally protected class.

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No

Employment Type :

Full-time