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Job Summary
Role Overview
We are seeking a dynamic and strategic eCommerce Marketing Manager to lead our digital marketing efforts and drive growth across our online channels. This role will oversee a talented team of marketing executives and designers and will be responsible for delivering impactful campaigns optimising onsite experiences and enhancing customer engagement through CRM.
Youll play a pivotal role in shaping our marketing calendar generating creative ideas and ensuring our product offering is presented in the most compelling way possible. If you thrive in a fast-paced environment and have a passion for digital innovation wed love to hear from you.
Key Responsibilities
Team Leadership
Manage and mentor a team of marketing executives and designers
Foster a collaborative high-performance culture focused on creativity and results
CRM & Customer Engagement
Oversee CRM strategy and execution including segmentation lifecycle campaigns and personalisation
Drive customer retention and loyalty through targeted communications
Onsite Product Optimisation
Collaborate with product team to improve product presentation and conversion
Analyse performance data to inform content layout and promotional strategies
Creative Direction
Lead ideation and execution of marketing campaigns across digital channels
Ensure brand consistency and innovation in all creative assets
Marketing Calendar Management
Own the planning and delivery of the annual marketing calendar
Coordinate cross-functional teams to align campaigns with trading priorities and seasonal moments
Performance & Reporting
Monitor KPIs and campaign performance providing actionable insights
Continuously test learn and optimise for improved ROI
About You
Skills & Experience
Proven experience in eCommerce marketing ideally within retail or consumer goods
Strong leadership and team management skills
Expertise in CRM platforms and customer journey mapping
Solid understanding of onsite merchandising and conversion optimisation
Creative thinker with a keen eye for design and storytelling
Excellent project management and communication skills
Data-driven mindset with proficiency in analytics tools
About Us
GSF Car Parts is one of the UKs leading automotive parts distributors supplying thousands of independent garages throughout the UK and Ireland with parts tools garage equipment and specialist training. The group has over 205 branches nationwide and a turnover exceeding 475 million. Built on the heritage and success of a dozen local brand identities acquired over several years we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain marketing and national accounts. The business also benefits from integrated IT systems which include our industry leading catalogue system Allicat and access to the Groups national garage programme Servicesure #INDGSF
Required Experience:
Manager
Role OverviewWe are seeking a dynamic and strategic eCommerce Marketing Manager to lead our digital marketing efforts and drive growth across our online channels. This role will oversee a talented team of marketing executives and designers and will be responsible for delivering impactful campaigns o...
Role Overview
We are seeking a dynamic and strategic eCommerce Marketing Manager to lead our digital marketing efforts and drive growth across our online channels. This role will oversee a talented team of marketing executives and designers and will be responsible for delivering impactful campaigns optimising onsite experiences and enhancing customer engagement through CRM.
Youll play a pivotal role in shaping our marketing calendar generating creative ideas and ensuring our product offering is presented in the most compelling way possible. If you thrive in a fast-paced environment and have a passion for digital innovation wed love to hear from you.
Key Responsibilities
Team Leadership
Manage and mentor a team of marketing executives and designers
Foster a collaborative high-performance culture focused on creativity and results
CRM & Customer Engagement
Oversee CRM strategy and execution including segmentation lifecycle campaigns and personalisation
Drive customer retention and loyalty through targeted communications
Onsite Product Optimisation
Collaborate with product team to improve product presentation and conversion
Analyse performance data to inform content layout and promotional strategies
Creative Direction
Lead ideation and execution of marketing campaigns across digital channels
Ensure brand consistency and innovation in all creative assets
Marketing Calendar Management
Own the planning and delivery of the annual marketing calendar
Coordinate cross-functional teams to align campaigns with trading priorities and seasonal moments
Performance & Reporting
Monitor KPIs and campaign performance providing actionable insights
Continuously test learn and optimise for improved ROI
About You
Skills & Experience
Proven experience in eCommerce marketing ideally within retail or consumer goods
Strong leadership and team management skills
Expertise in CRM platforms and customer journey mapping
Solid understanding of onsite merchandising and conversion optimisation
Creative thinker with a keen eye for design and storytelling
Excellent project management and communication skills
Data-driven mindset with proficiency in analytics tools
About Us
GSF Car Parts is one of the UKs leading automotive parts distributors supplying thousands of independent garages throughout the UK and Ireland with parts tools garage equipment and specialist training. The group has over 205 branches nationwide and a turnover exceeding 475 million. Built on the heritage and success of a dozen local brand identities acquired over several years we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain marketing and national accounts. The business also benefits from integrated IT systems which include our industry leading catalogue system Allicat and access to the Groups national garage programme Servicesure #INDGSF
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