Product Marketing Manager

Were looking for aProduct Marketing Manager to help shape and amplify the story of our AI-powered digital wellness solutions. Youll collaborate on the go-to-market strategy messaging and enablement efforts to drive adoption and differentiation in the market. This is a hands-on highly collaborative role suited for someone who thrives in dynamic environments and enjoys turning strategy into clear compelling execution.

Responsibilities:

Positioning Messaging and Storytelling

• Develop clear differentiated messaging and positioning across our digital wellness portfolio of products.

• Translate technical features into customer-centric value stories tailored to different audiences.

• Collaborate with senior PMMs and product teams to maintain consistent messaging across channels that are tailored by segment buyer tyle and market.

Go-to-Market Planning and Execution

• Partner with Product and Marketing teams to plan and execute go-to-market activities for new launches and enhancements.

• Work cross-functionally with Product Sales Client Success and Growth Marketing to ensure alignment and smooth execution

• Track performance of campaigns and launches to inform ongoing improvements.

• Manage day-to-day execution details that keep GTM efforts on track and well-communicated.

Sales Enablement

• Build and maintain sales enablement materials (pitch decks one-pagers FAQs etc.).

• Deliver training that aligns messaging with real-world sales conversations

• Ensure the team has what they need to tell a consistent differentiated story in every interaction

• Collaborate with growth and customer success teams to execute product marketing deliverables pertaining to RFPs and account retention.

Market and Competitive Insights

• Collaborate with growth customer success and product to capture competitive research and summarize key insights to inform positioning and messaging

• Support collection of customer and market feedback to shape future marketing and product decisions.

Qualifications:

• 3 years of product marketing experience in B2B SaaS; healthcare tech
• Bachelors degree in Marketing Business Communications or a related field required
• Product Marketing certification preferred
• Equivalent practical experience in high-growth B2B SaaS environments will also be considered
• B2B health plan marketing experience strongly preferred
• Strong strategic thinking and execution chops: Ability to straddle product marketing strategy and execution.
• Proven ability to create compelling messaging for complex multi-product portfolios targeting different personas
• Experience navigating long consultative sales cycles with multiple stakeholders
• Experience with Microsoft 365 suite of programs Notion Figma or other product project management tools
• Clear concise communication skills and comfort presenting to stakeholders
• Experience launching products or features building GTM plans and tracking outcomes
• Experience supporting product commercialization
• Comfort working in a matrixed organization aligning with cross-functional partners and influencing stakeholders
• A builders mindset: You enjoy bringing structure to ambiguity and moving things forward without waiting for perfect inputs

For Colorado Nevada New York and Washington DC-based employment: In accordance with the Pay Transparency laws the salary range for this position is $130000 to $150000. The compensation package includes medical dental vision financial generous PTO stipends for professional development and wellness benefits. Final compensation for this role will be determined by various factors such as a candidates relevant work experience skills certifications and geographic location. The range listed only applies to Colorado Nevada New York and Washington DC.