Content Marketing Manager (Brand & Growth)
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
This is a remote position.
About
is transforming the car buying experience.
Were a FinTech company that empowers dealerships with digital tools designed to simplify secure and modernize automotive retail. Our flagship AVA Suite - including AVA Credit AVA ID AVA Trade and AVA Drive - helps dealerships pre-qualify customers prevent fraud and close deals faster.
Were building the future of automotive SaaS and were looking for a tech-savvy data-driven content marketer to help us tell that story.
The Opportunity
Were looking for a tech-savvy data-driven Content Marketing Manager who thrives in a high-growth SaaS environment.
Youll work side-by-side with our Director of Marketing to build brand authority and fuel inbound demand through storytelling thought leadership and measurable content performance.
Youll lead initiatives that span content creation SEO webinars and brand partnerships and youll occasionally hit the road to capture real dealership stories and video content across Ontario.
This role is perfect for someone who loves building systems scaling programs and telling stories that convert.
What Youll Do
Content Strategy
Develop and own a data-backed content strategy that drives awareness engagement and qualified leads.
Build and maintain a publishing cadence across blogs case studies videos and email.
Translate product value (credit ID verification trade-in tools) into stories that resonate with dealership audiences.
Events Shoots & Webinars
Plan and host webinars live sessions and industry events with partners dealers and thought leaders.
Travel within Ontario for dealer shoots interviews and content productions that humanize our brand.
Repurpose event content into digital assets that drive ongoing traffic and leads.
SEO & Digital Growth
Own SEO and content performance strategy from keyword research to reporting.
Collaborate with the web and growth teams to optimize for visibility traffic and conversion.
Partnerships & Collaboration
Identify co-marketing and brand partnership opportunities with SaaS FinTech and automotive industry players.
Work cross-functionally with Product Marketing Sales and Customer Success to align messaging and go-to-market efforts.
Analytics & Reporting
Measure analyze and report on KPIs like organic growth engagement and MQL generation.
Use insights to refine strategy and double down on what drives results.
Requirements
- 4 years in content or growth marketing within a high-growth SaaS environment (automotive FinTech or data-focused preferred).
- Deep understanding of the B2B SaaS marketing funnel from awareness to acquisition.
- Tech-savvy and data-oriented with experience using analytics SEO and automation tools (HubSpot GA4 SEMrush Webflow etc.).
- Strong writing and storytelling skills with a clear human tone.
- Experience planning and executing webinars podcasts or video-based campaigns.
- Comfortable with light travel for events shoots and customer interviews (1520% within Ontario).
- Bilingual (English/French) is a strong asset.
Benefits
- Impactful Work: Own the content engine that drives awareness and adoption.
- Growth Environment: High-growth SaaS pace startup mindset and autonomy to build.
- Creative Variety: From strategic campaigns to on-site video storytelling.
- Culture: Collaborative innovative and performance-driven not corporate.
- Competitive pay flexible hybrid setup and genuine career advancement opportunities.
Required Skills:
4 years in content or growth marketing within a high-growth SaaS environment (automotive FinTech or data-focused preferred). Deep understanding of the B2B SaaS marketing funnel from awareness to acquisition. Tech-savvy and data-oriented with experience using analytics SEO and automation tools (HubSpot GA4 SEMrush Webflow etc.). Strong writing and storytelling skills with a clear human tone. Experience planning and executing webinars podcasts or video-based campaigns. Comfortable with light travel for events shoots and customer interviews (1520% within Ontario). Bilingual (English/French) is a strong asset.
Company Industry
IT Services and IT Consulting
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
