Content Marketing Manager (Remote)
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Overview of the role
Were on a mission to modernize insurance making it simpler more accessible and customer-first. The insurance industry is a $1T market that has remained largely untouched by the digital revolution and PolicyMe is here to change that. As a remote-first Toronto-based startup with big ambitions were looking for a Content Marketing Manager to help us build the future of insurance in Canada and beyond.
PolicyMe is looking for a strategic hands-on Content Marketing Manager to own and scale the Health and Dental content this role youll be responsible for driving organic growth through high-quality AEO-optimized content that helps Canadians make smarter insurance decisions.
This role is ideal for someone who blends editorial judgment with performance thinking enjoys managing people and processes and is excited to shape how PolicyMe shows up in search and AI-generated answers.
What youll be doing:
- Youll own end-to-end content strategy for your verticalsetting the roadmap building and managing a content calendar and ensuring strong AEO visibility across search engines and AI-driven answer platforms. Youll collaborate closely with SEO brand and product teams while managing a network of writers and freelancers to deliver consistent high-impact content at scale.
- Owning and scaling a dedicated content vertical from strategy through execution
- Driving SEO and AEO visibility with a focus on discoverability in search and AI answers
- Managing writers freelancers and editorial workflows
- Building and maintaining a high-performing content calendar
- Measuring performance and iterating based on insights
Key responsibilities include:
What we are looking for:
- This role is ideal for someone who blends editorial judgment with performance thinking enjoys managing people and processes and is excited to shape how PolicyMe shows up in search and AI-generated answers.
- 36 years of experience in content marketing SEO or editorial roles ideally in a high-growth digital-first company
- Proven experience owning a content vertical or program end to end including strategy execution and performance measurement
- Strong background in SEO with emerging AEO best practices including content designed to rank and perform in AI-driven answer surfaces (e.g. featured snippets SGE-style results LLM visibility)
- Experience managing writers and freelancers including onboarding assigning briefs editing and maintaining quality and voice
- Demonstrated ability to build and maintain a content calendar aligned to business goals and seasonal priorities
- Comfort working cross-functionally with SEO product brand and growth teams
- Data-literate mindset with experience using tools like Google Search Console GA Ahrefs/SEMrush or similar to guide content decisions
- Strong editorial judgment with the ability to balance brand accuracy and performanceespecially important in regulated industries like insurance or fintech
Specifically were looking for:
Why join us:
- Generous PTO - 20 vacation days
- A comprehensive benefits plan with premiums paid in full by PolicyMe
- Investment in your professional development including an L&D budget AI tooling budget performance reviews twice a year and ongoing feedback to ensure you reach your highest potential
- An extremely high performing low-ego remote-first team that is truly disrupting an old industry
- Option to work from home or our Toronto-based office (bonus: we cover the costs to bring all our employees in-person twice a year for experiential socials!)
- Access to stock options based on performance
- Compensation:The total target cash compensation for this role is$115500$134000 CAD based on experience. Well walk through the details together during the interview.
About PolicyMe:
At PolicyMe we are Canadas leading digital insurance solution offering straightforward and affordable financial protection for families from coast to coast. Our product suite includes Life Insurance Critical Illness Insurance and Health & Dental Insurance all tailored to Canadians evolving needs. We also offer B2B2C solutions partnering with organizations to provide seamless digital insurance options. Founded by a team of insurance experts and technology entrepreneurs PolicyMe is committed to making insurance simpler and more accessible. Since our launch in 2018 we have grown exponentially selling over $10 billion in insurance coverage to Canadians.
We are proud of the team weve built and are excited for those that are yet to join us. We operate with a remote-first culture attracting top talent from across Canada. If youre looking for a fast-paced collaborative environment working alongside incredibly ambitious yet humble humans we may be the right place for you! To learn more visit.
Additional Notes:
Job Vacancy: This role reflects growth in our team and expanded operational scope. Were hiring to support increasing demand and continue delivering an exceptional customer experience.
Commitment to Equal Opportunity: PolicyMe is an equal opportunity employer. We welcome applicants of all backgrounds and provide fair consideration regardless of race colour religion sex sexual orientation gender identity national origin or disability.
Accessibility Statement: We are committed to providing an accessible hiring experience. If you require accommodations during the application process please indicate this in the Additional Information section of your application.
We thank all applicants for their interest however only those selected for an interview will be contacted.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
Key Skills
- Income Tax
- General Maintenance
- Content Writing
- Flash
- Application Programming
About Company
Quick insurance quote. Easy online application. With no obligation to buy. Budget-friendly life insurance, health insurance, and critical illness insurance.
