Regional Social Lead (APAC)
Share
Job Location:
Manila - Philippines
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Introduction
Greenparks continued success is built upon the quality of the assets we deliver.
Our clients trust us because we deliver top quality work efficiently to budget and on time with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all.
Our ambition is to be engaged across every aspect of our clients business where we have the expertise and skills to such an extent that we become indispensable to them.
This role description is not a box that you are put in. It is a definition of your core a company like ours you are encouraged and expected to contribute to many wider issues.
The Role
This is a strategic leadership role focused on architecting and managing the complete social ecosystem for a diverse portfolio of brands across Southeast Asia. You will be responsible for spearheading strategies across categories like food beauty parenting healthcare finance and insurance.
The core of this position is to masterfully integrate two key pillars: a powerful engaging brand-led social media presence and an authentic high-impact creator-driven marketing engine. You will lead a small team acting as the expert who ensures our brand and creator strategies work together seamlessly to drive engagement build brand love and deliver tangible business results.
Key Responsibilities
- Integrated Ecosystem Strategy: Develop and execute holistic social media strategies that seamlessly integrate brand-owned channel management with creator-led campaigns to create a unified and powerful brand narrative.
- Brand-Led Social Strategy: Lead the strategy content creation and community management for brands owned social channels including TikTok Instagram YouTube and Facebook.
- Creator-Driven Social Strategy: Architect and manage the full scope of our creator and influencer marketing programs from identifying and vetting talent to negotiating partnerships and measuring campaign ROI.
- Paid Social Amplification: Plan execute and optimize paid social media campaigns that effectively amplify both brand and creator content to targeted audiences.
- Data & Analytics:
Utilize social analytics and listening tools to measure the combined impact of the social ecosystem track performance against KPIs and translate data into actionable insights.
- Team Leadership & Development: Lead mentor and train the regional social media team fostering a culture of creativity strategic thinking and continuous learning while providing clear direction and opportunities for growth.
- Client Management & Pitching: Craft persuasive data-backed proposals and act as a trusted advisor to clients presenting strategic recommendations and winning buy-in.
Required Skills & Qualifications
- 8 years of hands-on social media experience with a strong agency background preferred.
- A proven track record of designing and executing holistic social strategies that successfully integrate both brand-owned channels and creator-driven campaigns into a single ecosystem.
- Deep expertise in managing the full scope of influencer marketing from strategic planning and talent identification to campaign execution and ROI analysis.
- Experience working with clients in sectors such as insurance finance healthcare parenting food and beauty/personal care is highly desirable.
- Hands-on experience with paid social media including budget management A/B testing and campaign optimization.
- An analytical mindset skilled at using data to prove the value and synergy of an integrated social strategy.
- Exceptional leadership skills with a proven ability to manage mentor and motivate a diverse team.
- Experience working with regional teams across multiple SEA markets is highly preferred.
- Fluent in English; proficiency in Filipino Indonesian or Malay is a plus.
Why Join Us
- Lead and shape the complete social ecosystem for exciting high-profile brands across Southeast Asia.
- Work in a dynamic innovation-driven environment where strategic thinking and bold ideas are celebrated.
- Receive a competitive salary and benefits package.
- Join a collaborative team that values learning professional growth and pushing the boundaries of digital marketing.
Key Skills
- Motivational Interviewing
- Acute Care
- Crisis Intervention
- Behavioral Health
- Intake Experience
- Hospice Care
- Case Management
- Home Care
- Child Welfare
- Experience with Children
- Social Work
- Addiction Counseling
About Company
With offices in London, Singapore, Jakarta and Sao Paolo. Green Park Content provide marketing services in SEO, Paid Media, Content, Data and Tech.
