Marketing Insights & Analytics Manager
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Job Location:
Carlsbad, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
16-10-2025
Vacancies:
1 Vacancy
Job Summary
Were seeking a data-driven and insights-driven Manager to join our team. This role is ideal for someone who thrives at the intersection of data & analytics marketing strategy and business impact. Youll be instrumental in shaping how we measure interpret optimize our marketing efforts across channelsbringing clarity to complexity and driving smarter decisions at every level of the organization.
What youll get to do:
- Own the MMM program (BDA) end-to-end from data collection and validation to results presentation and scenario planning to inform in-year and long-range marketing strategy
- Lead ad-hoc analysis or workstreams to identify the drivers and relative importance of Marketing performance utilizing various analytical methodologies collaborating with other functional analytics or data science teams
- Triangulate insights from last-touch attribution MMM and incrementality testing to generate clear actionable recommendations that inform the annual testing roadmap and refine the KPI framework
- Develop and deliver marketing dashboards and reports using SQL-based environments and other internal/external data sources to inform Marketing and Quarterly Business Reviews (QBRs)
- Support QBRs in partnership with the strategy team while leading the delivery of consumer trends creative insights and brand insights to inform marketing strategies
- Create a scalable framework and process for creative optimization tools across teams; codifying best practices ensure consistent application and manage cross-functional stakeholder alignment to drive performance and efficiency
- Shape quantitative and qualitative research initiatives to inform strategic planning brand and marketing strategy and campaign development.
Qualifications :
Who you are:
- Bachelors degree in Marketing Economics Statistics Data Science Psychology or related field or equivalent years of experience preferred.
- 7 years of experience in marketing analytics measurement strategy consumer insights or related field
- Experience working in DTC retail or apparel industries
- Proven experience owning and operationalizing MMM programs alongside other measurement tools (e.g. last-touch MTA incrementality testing A/B Testing etc.)
- Experience conducting ad-hoc deep dives and synthesizing multiple methodologies into cohesive insights
- Knowledge of SQL and working in cloud-based data environments (e.g. Snowflake BigQuery)
- Proven expertise in shaping insights-driven marketing campaigns and product launches through qualitative and quantitative studies
- Excellent communication skills with ability to translate complex data into clear actionable insights for diverse audiences including senior leadership
- Curious proactive and solutions-oriented; comfortable working independently and collaboratively across dynamic teams
- Strong analytical and strategic thinking skills
- Positive cooperative attitude and strong interpersonal skills
- Experience managing and partnering with multiple research suppliers
Preferred experience:
- Experience with Measured incrementality testing platform
- Experience with global research and Go-To-Market (GTM) integration
- Experience informing marketing creative briefs with data-backed insights
- Experience using MicroStrategy PowerBI or similar BI tools for data visualization and dashboard development.
- Experience leveraging Customer Data Platform (CDP) to extract and synthesize customer insights uncover behavioral patterns and inform personalized marketing strategies and audience segmentation.
Additional Information :
Our investment in you:
At Vuori were proud to offer the following to our employees:
- Health Insurance
- Savings and Retirement Plan
- Employee Assistance Program
- Generous Vuori Discount & Industry Perks
- Paid Time Off
- Wellness & Fitness benefits
The salary range for this role is $109000 per year - $140000 per year. This role is bonus eligible.
Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law.
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression, and life. We aim to ... View more
