Head of Marketing & Brand (mfd)
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Why This Role Matters
Our smart energy tariffs make energy more flexible and more a:ordable. Most people dont evenknow this is possible yetor how they benefit. Thats where you come in.
Backed by35Mfrom leading VCs and trusted by150000 customers across B2C and B2Bwere scaling fast. Marketing Brand & Communications will be a key lever to accelerate thatgrowth and deepen our market position.
This isnt a typical D2C playbook. The category is complex often overlookedand full of potential. You wont just manage CPAs; youll build the growth engine across online and offline from strategy toimpactfulhands-on execution.
What Youll Do
- Build and leada high-performingMarketing Brand & Communications team(currently7FTE); hire coach set goals anddevelopthe operating modelfurther.
- Ownallmarketingchannelsend-to-end acrossOnlineas well asOfflineandestablisha setup that allows continuous testingtoidentify the most impactful playbooks; ratherfive sharp tests a monthvs.one perfect quarterly campaign.
- Own and Develop Rabotsbrand: positioning narrative identityestablishRabotEnergyas a leading B2C & B2B sustainable energy brand.
- Scale SEOandourGEO muscle (Generative Engine Optimization / AI Overviews)asan emerging acquisition channel.
- Own PR/Communications: messaging & narrative architecture media relationscreator/influencer and partnership strategy andissues/crisis commsplaybook.
- Strengthen lifecycle/CRM(email push in-app referral) to improve activationretention and LTV
- Pilot and scale non-digital growth playsOOH print experiential/PR stuntswithclear hypotheses and lightweight measurement to unlock repeatable word-of-mouthgrowth.
- Drive our PerformanceMarketing engineacrossMetanative paid searchandaffiliatesandexplore newchannels(TikTok Reddit YouTube Demand Gen creatorspartnerships)and stop what doesnt work.
- Become our Rabot spokespersonand representacrossMedia and conferences.
- Own measurement & economics: attribution incrementality LTV/CAC payback and atransparent KPI stack.
What You Bring
- 6 yearsin Marketing/Brand/Comms with3 years people leadership; youve builtteams and upgraded talent.
- From 01 and 1n: proven track record launching channelsacross online and offlineand scaling them profitablywith ahands-on mentality.
- Deep Meta and/or nativeexpertise;SEO(and ideallyGEO/AI Overviews) exposure is astrong plus.
- Hands-on performance chopsacross creative targeting bidding landing pages andfunnel design.
- PR/Comms experience: media strategy narrative development spokespersonenablement and crisis readiness.
- Test-and-learn leader: bold bets clear hypotheses clean readouts; you know when toA/B vs. ship.
- Operates well inambiguous fast-changingenvironments; brings structure withoutslowing things down.
- Abuilders mindset: resourceful experimental outcomeobsessed.
- German language skills required; Business-fluent English
- Nice to have:
- Experience inregulated or utility-adjacentcategories (energy fintech telco mobility).
- Experience withMMM incrementality server-side tracking and privacy-safe growth.
The Details
- Location: Berlin
- Reporting to: Chief Commercial Officer (CCO).
- Comp & benefits: Attractive salary and meaningful equity package growth budgetand modern benefits
About us
Rabot Energy is an independent supplier of 100 % renewable energy offering dynamic electricity tariffs to private and business customers. By passing on exchange buying prices to our customers we can save them up to 35 % on their electricity bills. Electric vehicle owners particularly benefit from our dynamic electricity tariff as we have developed a smart system that signals the car when to automatically charge during periods of low electricity prices. And this is just the beginning!
Our mission is to empower every consumer to efficiently manage their energy consumption costs while safeguarding the environment and natural resources. Through our provision of 100% renewable energy and comprehensive smart charging and energy management solutions for homes RABOT Energy actively contributes to increasing the real green power share in Germanys electricity consumption thus driving the energy transition forward.
Be part of something unique the first of its kind in Germany. Join us at RABOT Energy and seize abundant growth opportunities in the thriving world of green energy. Were a team that believes in the power of our mission and were looking for individuals with the passion to match ours!
Jan Rabe CEO
At Rabot Energy we cherish cognitive diversity as a cornerstone of our global culture and a driving force behind our mission to craft truly representative and impactful products for a sustainable future. We wholeheartedly embrace diversity in all its dimensions and recognize that each person contributes to our shared endeavour of assisting individuals in transitioning to green energy.
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Rabot Energy is an independent supplier of 100 % renewable energy , offering dynamic electricity tariffs to private and business customers. By passing on exchange buying prices to our customers, we can save them up to 35 % on their electricity bills. Electric vehicle owners particular ... View more
