Digital Marketing & Content Manager

POSITION SUMMARY

Responsible for leading Spokane Tribe Resort & Casinos in-house digital content production and distribution strategy. This role is both creative and data-driven-serving as the propertys chief content producer and digital voice across social media email web digital signage and online advertising platforms. The position owns all short-form video production campaign calendars performance reporting and influencer engagement working cross-functionally with Promotions Digital Strategy Creative Services and operational departments to enhance online presence and drive revenue.

This is a high-output position that requires proactive planning on-the-ground execution creative storytelling and constant analysis. The Manager will be expected to demonstrate measurable results in brand engagement follower growth campaign performance and influencer ROI.

*Portfolio Requirement

Candidates must bring a portfolio to the interview that includes:

• 3-5 examples of short-form video and social media content (Reels Stories TikToks etc.)
• Caption or post copywriting samples
• Analytics screenshots or metrics demonstrating reach engagement or growth

KEY RESPONSIBILITIES

Content Creation & Production

• Develop and produce high-performing short-form videos and static posts that align with STRCs brand identity and voice.
• Capture live content at promotions events and key operational moments to reflect the guest experience in real time.
• Write compelling post copy captions hashtags and CTAs that drive engagement and reinforce STRC brand tone.

Strategy & Execution

• Own the propertys social media and digital content calendar aligning all creative and messaging with promotions events and marketing goals.
• Develop and implement an integrated content strategy across Facebook Instagram TikTok YouTube Threads Google Business email website digital signage and paid channels.
• Collaborate with the Digital Marketing Strategist to ensure SEO/SEM integration targeted media spend and campaign performance optimization.
• Coordinate with Creative Services and Promotions teams to ensure cohesive visual branding and campaign integration.

COMMUNITY ENGAGEMENT & REPUTATION MANAGEMENT

• Monitor all social media and review platforms daily (e.g. Facebook Instagram TikTok Threads TripAdvisor Yelp Google).
• Respond to guest comments messages and reviews in a timely brand-appropriate manner escalating concerns as needed.
• Cultivate and manage influencer partnerships including outreach scheduling content review and deliverables tracking.

PERFORMANCE REPORTING & ANALYTICS

• Track KPIs including engagement rate follower growth click-through rate video views conversions and ROI.
• Prepare and present monthly performance dashboards and insights to the Director of Marketing.
• Recommend data-informed content shifts and engagement strategies based on platform trends and analytics.

LEADERSHIP & COLLABORATION

• Lead on-site content activations and real-time coverage at events concerts and promotions.
• Train coach and provide creative direction to content team members freelancers or interns as assigned.
• Partner with Food & Beverage Hotel Casino Ops and Entertainment to spotlight offerings and guest experiences.

OTHER

• Research and implement new tools technologies and trends to keep STRC content fresh and competitive.
• Assist with content needs for property-wide initiatives including recruitment community engagement and player development.
• Ensure consistent brand messaging visual identity and tone across all digital touchpoints.
• Provide support and oversight for special event coverage and on-site content capture.
• Perform special projects and other duties as assigned.

JOB QUALIFICATIONS

• Bachelors Degree in Marketing Digital Media Communications or related field. A combination of extensive and proven relevant experience and education may be considered.
• Minimum of four (4) years in a senior-level digital marketing/content leadership role with direct accountability for strategy creation and measurable performance of multi-platform campaigns (social media web email paid digital) for a mid-to-large scale hospitality entertainment or high-volume consumer brand demonstrating a history of driving engagement follower growth and revenue impact. Demonstrated expertise in content planning short-form video production and post-campaign analysis.
• Strong proficiency in Canva Adobe Creative Suite CapCut InShot Meta Business Suite and Google tools.
• Proven success using Facebook Instagram TikTok Threads YouTube and emerging platforms to drive engagement.
• Solid understanding of email marketing platforms Meta Ads Manager SEO/SEM concepts and analytics dashboards.
• Exceptional writing skills with sharp attention to tone grammar and storytelling.
• Ability to multitask in a fast-paced environment with changing priorities and deadlines.
• Willingness to work flexible hours including weekends evenings and holidays as required by property events and activations.
• Must maintain a consistent on-property presence to capture content and respond to real-time needs.

WORK ENVIRONMENT and PHYSICAL REQUIREMENTS: The work environment characteristics described here are representative of those a team member encounters while performing the essential functions of this position. Reasonable accommodation may be provided to enable individuals with disabilities to perform essential functions.

The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Shift work holidays weekends or nights may be assigned.

Ability to maneuver in all areas of the casino ascent/descent from stairs constant standing and walking; sitting reaching stooping kneeling or crouching and/or prolonged periods of time focusing on tasks. Ability to lift at least 50 lbs. May regularly need to lift/ move push or pull up material or boxes necessary to the job function with or without assistance.

Occasionally required to lift/move with assistance one hundred (100) pounds of force or more (pulling pushing lifting carrying etc.) and reach with hands and arms use hands to grasp and have finger dexterity to handle objects tools or controls. Exposure to both extreme hot and cold temperatures equipment and substances and regularly required to work in tight high or confined spaces.

Specific vision abilities include close vision distance vision color vision peripheral vision and depth perception. Visual acuity to discern and examine text graphics color and symmetry. Speech to communicate clearly express ideas and understandably convey information. Ability to hear for listening comprehension and to understand ideas presented through spoken words and sentences. Manual dexterity to operate office and required equipment and examine or update documents records data instructions logs and files.

Social perceptiveness to assess and understand others reactions and behavior. Critical thinking using logic and reasoning to reach conclusions/solutions. Comprehension in assessing analyzing and processing alphanumeric and visual data and completing required tasks or documents accurately. Ability to tolerate stress and conduct tasks under critical deadlines. Ability to concentrate on a task over a period of time without being distracted.

In addition to the other duties described herein every team member has the following responsibilities related to compliance with laws and regulations:

• Employment is contingent on receiving and maintaining the required gaming license.

Required Experience:

Manager