Digital Marketing Manager

About Us

Would you like to be part of a fast-growing team that believes no one should have to succumb to viral-mediated cancers Naveris a commercial stage precision oncology diagnostics company with facilities in Boston MA and Durham NC is looking for a Digital Marketing Manager team member to help us advance our mission of developing and delivering novel diagnostics that transform cancer detection and improve patient outcomes. Our flagship test NavDx is a breakthrough blood-based DNA test for HPV cancers clinically proven and already trusted by thousands of physicians and institutions across the U.S.

Opportunity

Naveris is seeking a Digital Marketing Manager to assist in the development and execution of omnichannel digital strategies targeting both physicians and patients. This role is responsible for managing and optimizing all digital marketing programsincluding website paid media email automation SEO/SEM and analyticsto drive awareness engagement and utilization of NavDx testing.

The ideal candidate is a hands-on data-driven marketer with experience in healthcare or diagnostics and a deep understanding of digital channels that reach clinicians and patients effectively. You will collaborate cross-functionally with Marketing Sales Clinical and Medical Education to ensure that all digital touchpoints deliver consistent brand messaging and measurable business outcomes.

Job Responsibilities

Reporting to the Senior Marketing Manager you will support the Marketing department in the planning execution and optimization of Naveris digital marketing initiatives across physician and patient audiences. This role plays a critical part in driving brand awareness demand generation and adoption of NavDx through data-driven omnichannel digital strategies. Duties include:

Digital Strategy & Omnichannel Execution

• Develop and own the digital marketing roadmap for both direct-to-physician and direct-to-patient initiatives aligning with brand content and commercial priorities.
• Plan launch and optimize integrated digital campaigns across email web paid media social and search to drive engagement and conversion.
• Ensure cohesive messaging and targeting across channels leveraging data to personalize and automate outreach where possible.
• Measure campaign performance and ROI using insights to refine strategy.

Marketing Automation & CRM

• Lead campaign development build-outs execution and reporting within Salesforce Marketing Cloud Engage (preferred).
• If not Salesforce Marketing Cloud demonstrate equivalent expertise in HubSpot Marketo or a comparable marketing automation platform.
• Design and execute automated journeys and segmented campaigns for both clinician and patient audiences.
• Manage email compliance (CAN-SPAM GDPR) and ensure CRM data hygiene in partnership with Sales Operations.

Website Development & Management

• Oversee the website including strategy UX optimization and vendor management.
• Partner with IT Content and Designers to enhance site design SEO and performance metrics.
• Track and report on website engagement lead flow and conversion metrics using analytics tools such as Google Analytics Tag Manager and Search Console.

Content & Creative Collaboration

• Work closely with internal team and agencies in the creation of creative assets (emails landing pages ads infographics videos) that support campaign objectives.
• Work closely with members of the marketing team to align content strategy into clear compelling digital narratives appropriate for physician and patient audiences.

Analytics Reporting & Optimization

• Define KPIs for digital performance across paid owned and earned channels.
• Build dashboards to track campaign engagement conversion and pipeline contribution.
• Continuously test learn and optimize creative targeting and channel mix to improve efficiency and impact.

Requirements

• Bachelors degree in Marketing Communications Life Science or related field; advanced degree a plus.
• 58 years of digital marketing experience in diagnostics life sciences healthcare or biotechnology. Direct experience in precision oncology diagnostics preferred.
• Proven experience designing and executing omnichannel campaigns targeting both healthcare providers and patients.
• Hands-on experience managing and optimizing websites SEO and digital advertising campaigns (Google Ads LinkedIn programmatic).
• Proficiency in Salesforce Marketing Cloud strongly preferred; experience with HubSpot Marketo or Pardot accepted.
• Strong analytical and reporting skills with experience using Google Analytics Tableau Salesforce or equivalent tools.
• Demonstrated ability to manage external agencies creative vendors and web developers.
• Excellent communication skills and cross-functional collaboration experience.
• Comfortable operating in a fast-paced high-growth commercial diagnostics environment.

Compliance Responsibilities

Health Insurance Portability and Accountability Act (HIPAA) is a federal law that describes the national standards to protect sensitive patient health information from being disclosed without the patients consent or knowledge. All roles at Naveris require compliance with legal and regulatory requirements of HIPAA and acceptance and adherence to all policies and standards at Naveris. Personnel acknowledges they are personally responsible for reporting any suspected violations or abuse and are required to complete HIPAA training when joining the company.

Why Naveris

In addition to our great team and advanced medical technology we offer our employees competitive compensation work/life balance remote work opportunities and more!

Naveris is an Equal Opportunity Employer

Naveris is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We dont just accept differences - we celebrate and support them. We do not discriminate in employment on the basis of race color religion sex (including pregnancy and gender identity) national origin political affiliation sexual orientation marital status disability genetic information age membership in an employee organization retaliation parental status military service or other non-merit factor.