Route To Market (RTM) Junior Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.
To achieve our ambition we are looking for colleagues who are ready to join us on this journey! Tomorrow cant wait lets shape it together!

This role is part of the Traditional Trade Development team and will drive Route-to-Market strategy optimize field execution and lead cross-functional initiatives using data-driven insights. The role blends strategic thinking collaboration and agility in a dynamic performance-focused environment that values ownership innovation and field impact.

Your key responsibilities will include:

• Develop and implement RTM (Route-to-Market) strategies tailored to the traditional trade market and aligned with company business goals.

• Analyze market trends customer behavior and competitor activities to improve customer reach strategies.

• Create and roll out Service Packs for field teams to boost sales and service efficiency.

• Collaborate with support departments training teams Head of Sales Field Force Key Account Managers and Category & Shopper Activation to launch programs and tools that support business KPIs.

• Identify and implement initiatives to increase product distribution using Image Recognition (IR) tools; monitor performance and suggest improvements.

• Prepare reports on RTM strategy execution activity effectiveness and performance of the BREP (BAT Sales Representatives) structure.

• Introduce corrective actions and recommend changes to the operational structure.

• Generate reports and analyses on safe driving practices of field teams (Ecologic Platform) and promote sustainable practices in field and sales operations.

• Manage customer segmentation processes and regularly update base data.

What are we looking for

• Experience in project and team management in sales or RTM areas.

• Knowledge of analytical tools and systems supporting distribution including experience with Image Recognition.

• Strong data analysis skills and ability to draw business conclusions.

• Excellent communication and organizational skills.

• Fluent communication in both Polish and English is mandatory spoken and written.
• Willingness to travel across Poland for business purposes.
• Driving permit is needed for the market visits to retail points which happen usually 1 day/month in the field

What we offer you
We offer a market leading annual performance bonus (subject to eligibility)
Our range of benefits varies by country and includes diverse health plans initiatives for work-life balance transportation support and a flexible holiday plan with additional incentives
Your journey with us isnt limited by boundaries; its propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement where your career progression isnt just a statement its a reality were eager to build together. Seize the opportunity and own your development; your next chapter starts here.
Youll have access to online learning platforms and personalized growth programs to nurture your leadership skills
We prioritise continuous improvement within a transformative environment preparing for ongoing changes

WHY JOIN BAT
Were one of the few companies named as a Global Top Employer by the Top Employers Institute certified in offering excellent employee conditions.

Collaboration inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive regardless of gender sexual orientation marital or civil partnership status gender reassignment race religion or belief colour nationality ethnic or national origin disability age skills experience education socio-economic and professional background veteran status perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family parental leave national service sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.