Director of Brand and Integrated Marketing
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Job Location:
Paramus, NJ - USA
Yearly Salary:
USD 110000 - 125000
Posted on:
15-10-2025
Vacancies:
1 Vacancy
Job Summary
Bridge seeking a dynamic Director of Brand and Integrated Marketing to lead our brand narrative and go-to-market strategy in one of the most transformative areas of advertising today: responsible use of PII data privacy-first activation and people-based activation.
This leader will be responsible for elevating our brand as a trusted partner in an industry shifting away from cookies and toward transparent consent-based data use. Youll own the marketing strategy that positions our solutions as the bridge between consent and performance helping advertisers agencies and brands maximize ROI through people-based measurement and attribution.
This is a role for a marketing thought leader who can combine creative storytelling with technical depth leading a team aligning cross-functionally and delivering campaigns that inspire confidence differentiate the company and accelerate revenue.
Key Responsibilities
Strategic Leadership
- Define and execute the overall marketing strategy across brand product demand generation and communications.
- Continuously monitor emerging trends and competitive dynamics turning insights into actionable strategies that keep the company ahead of the market.
- Position the company as a thought leader at the intersection of consent-based PII data and advertising performance.
- Adapt and tailor the company narrative into distinct resonant messages for different customer audiences (data enterprise local business channel agency & direct) ensuring relevance and impact across segments.
- Translate corporate goals into market-facing campaigns that reinforce our credibility and revenue goals.
Narrative & Brand Development
- Own the companys narrative and messaging framework ensuring consistency across channels.
- Lead creative development of campaigns content and digital experiences that elevate our brand and highlight differentiation.
- Serve as brand steward ensuring a cohesive identity across product events media and sales collateral.
Revenue & Growth Support
- Partner with sales leadership to design and execute marketing programs that accelerate pipeline creation and conversion.
- Provide storytelling content and creative assets that empower sales teams to engage enterprise buyers.
- Leverage data and insights to optimize campaigns and demonstrate measurable ROI.
Team & Cross-Functional Collaboration
- Build inspire and mentor a high-performing marketing team.
- Collaborate with product analytics and client success to translate complex technology into customer-centric stories.
- Manage agencies and creative partners to scale execution while maintaining brand control.
Desired Skills Education and Experience:
- 5 years of progressive marketing leadership experience ideally in ad tech martech or data-driven SaaS.
- Proven track record developing brand narratives and go-to-market strategies that drove revenue impact.
- Strong creative instincts combined with data-driven decision-making.
- Experience leading teams and collaborating with senior executives.
- Excellent communication skills with the ability to simplify complex ideas for varied audiences.
What BRIDGE offers you:
- An opportunity to work with and directly impact our organizations growth and revenue
- An opportunity to work with the latest technology
- Professional growth and development
- Competitive salary and compensation structure and benefits
- An enjoyable and evolving culture in a forward-thinking company
Bridge is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer.
While other companies merely sell data we sell knowledge. Weve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has.
Bridge makes it easy to find your ideal customers and reach them anywhere. Facebook email desktop mobile connected TV -- wherever your buyer is we are too. We work with you every step of the way to optimize the performance of your campaign so you can make every ad dollar count.
Since our founding in 2010 Fortune 500 companies leading agencies and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms.
All qualified applicants will receive consideration for employment without regard to race color creed religion gender age sexual orientation gender identity national origin disability protected veteran status or any other characteristic protected by state federal or local law.
The duties listed above may not be inclusive of all assigned duties responsibilities or aspects of the job described and may be amended at anytime at the sole discretion of the Employer. This job posting is not necessarily reflective of actual compensation that may be earned nor a promise of any specific pay for any specific employee which is always dependent on actual experience education and other factors.
Applicants have rights under Federal Employment Laws. BRIDGE participates in E-Verify is covered under the FMLA and the EPPA and complies with EEOC standards.
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Bridge offers a simple-yet powerful way to reach actual, verified humans. It's time to run marketing campaigns that work.
