Marketing Program Manager Instaclustr
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Job Location:
San Jose, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
28 days ago
Vacancies:
1 Vacancy
Job Summary
Job Summary
We are looking for an experienced Marketing Program Manager to join our high-performance Global Campaigns team. This is a crucial role focused on executing multi-touch marketing and pipeline generation programs that drive our Instaclustr go-to-market strategy.
This is a hands-on position where you will be at the center of the action working with diverse teams to bring a comprehensive GTM plan to life. You will develop strategies aligned with our ideal customer profile and their buying journey defining clear timelines deliverables and success metrics. Partnering closely with sales and marketing peers you will experiment with and deploy top-converting pipeline generation tactics ensuring we remain laser-focused on delivering exceptional business outcomes. If you are passionate about making a measurable impact and thrive in a collaborative environment this is the role for you.
Job Responsbilities
- Lead integrated marketing programs from concept to completion ensuring tight alignment with our sales and partner organizations.
- Work cross-functionally to manage multi-touch global marketing programs including email campaigns content syndication webinars virtual events targeted meeting programs and digital advertising.
- Own lead generation goals delivering against quarterly KPIs while reporting on performance and revenue impact to inform future strategy.
- Design and execute account-based marketing (ABM) programs by building and managing Target Account Lists (TAL) engaging buying committees with relevant messaging and using digital tactics to drive consideration and build pipeline.
- Collaborate with the sales organization to develop and run effective installed-base marketing campaigns that drive cross-sell opportunities.
- Continuously A/B test and optimize campaign messaging creative and content to enhance performance along the buyers journey.
- Manage vendor relationships and contract negotiations to maximize ROI and program effectiveness.
- Oversee the timely deployment of all initiatives by managing stakeholders calendars timelines budgets and internal processes.
Job Requirements
- 8 years of B2B marketing campaign and demand generation experience preferably within high-growth SaaS companies.
- A proven ability to work cross-functionally across sales marketing product and finance teams to influence business growth.
- Demonstrated success in designing developing and executing fully integrated marketing programs that deliver on pipeline generation goals.
- A successful track record of managing both 1:many and 1:few ABM programs.
- Deep expertise in marketing and sales funnel metrics and a clear understanding of how to drive impact at every stage.
- Strong analytical skills with a data-driven approach to decision-making.
- Proficiency with modern sales and marketing technology stacks including tools like Marketo Salesforce Drift and Demandbase.
- Excellent interpersonal and communication skills.
- A bachelors degree in Marketing Business Administration or an equivalent field.
Compensation:
The target salary range for this position is 109650 - 162800 USD. The salary offered will be determined by the candidates location qualifications experience and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards reflecting a variety of factors and include a comprehensive benefits package. This may cover Health Insurance Life Insurance Retirement or Pension Plans Paid Time Off (PTO) various Leave options Performance-Based Incentives employee stock purchase plan and/or restricted stocks (RSUs) with all offerings subject to regional variations and governed by local laws regulations and company policies. Benefits may vary by country and region and further details will be provided as part of the recruitment process.
Required Experience:
Manager
Key Skills
- Project Management Methodology
- Project / Program Management
- Program Management
- Management Experience
- Microsoft Powerpoint
- Project Management
- Microsoft Project
- Budgeting
- DoD Experience
- Leadership Experience
- Supervising Experience
- Contracts
About Company
At NetApp, our top priority is the health and safety of our event attendees and employees, including every community around the world being impacted by COVID-19. As a result, we have decided to reimagine our annual NetApp INSIGHT Paris and Berlin events to be fully digital. We’re als ... View more
