Lead Copywriter – Higher Education & Study Abroad

Position: Lead Copywriter Higher Education & Study Abroad

Location: Mulund (East) Mumbai

Type: Full-time Onsite (No remote option)

About Us Grad-Dreams:

At Grad-Dreams weve been shaping academic journeys and turning study-abroad dreams into reality for over 20 years. With multiple platforms launching across India and the world - Study-Britain Study-Hospitality and morethis is a high-energy high-impact moment for our brand.

Our mission Help students & professionals discover global opportunities through real relatable and result-driven content.

But lets be real: writing solid copy across all that is no small featand thats where you come in.

The Role More Than Just Words

Were on the lookout for a seasoned Copywriter (Team Lead) who lives and breathes content understands the nuances of global education and knows how to turn meh into wow. Youll lead a small team of writers and interns oversee all types of content and build narratives that connect convert and inspire.

Whether its a blog post landing page YouTube script or a cheeky Insta captionyoull be the guardian of our voice and the architect of our storytelling.

What Youll Be Doing

• Own the tone of voice for all Grad-Dreams platformswebsites blogs newsletters social video you name it.
  
• Lead & mentor our team of content writers and interns. Help them grow improve and write with heart.
  
• Work closely with marketing & SEO teams to create strategic keyword-optimized content that doesnt sound like a robot wrote it.
  
• Brainstorm big ideas for campaigns and storytelling that resonate with GEN-Zs (and their parents too).
  
• Write sharp emotional and motivating content for students looking to study abroadbecause this decision literally changes lives.
  
• Help build internal processes content calendars and quality-check systems that keep the ship sailing smoothly.
  
• Collaborate with designers developers and leadership to turn ideas into digital experiences.
  

Requirements

Who You (Probably) Are

• 36 years of professional writing experience ideally in Education Ed-Tech or Study Abroad
  
• Comfortable switching tonesfrom smart & scholarly to witty & playful
  
• Experienced in managing writers editors or creative teams
  
• Obsessed with grammar but never boring
  
• Have a portfolio that proves you can write content that moves people
  
• Understand SEO but never let it ruin a good headline
  
• Curious about students their fears their dreamsand can write to them not just about them
  
  

Bonus Points For:

• First-hand study abroad experience (youve walked the walk)
  
• Experience in storytelling for global audiences (India international)
  
• A flair for writing video scripts ad copies and short-form content (especially for reels/YouTube)
  

Benefits

What You Get:

• A chance to shape the content DNA of one of Indias most trusted study abroad brands
  
• Flexible work setup (remote/hybrid)
  
• Opportunity to lead and grow a young content team
  
• Exposure to multiple brands under the Grad-Dreams umbrella
  
• The joy of seeing your words impact thousands of students worldwide.
  
• Remuneration starts from 3.5 LPA. Performance Matters !
  

How to Apply Follow the steps below:

Step 1) Send your CV 3-5 writing samples (or link to portfolio) and a short note telling us why you love writing for Gen Z & higher education to: (Subject: Lead Copywriter I Speak Student)

Step 2) Secure your spot for the aptitude test and personal interview dont miss out!

Click Here: Skills:

Qualifications: Bachelors Degree in Banking / Finance Business Administration or a related field. Masters Degree preferred. Experience: Minimum of 3 years of experience in loan processing or financial advising preferably in the education sector. Knowledge: Familiarity with international student loans and scholarships. Communication Skills: Excellent verbal and written communication skills. Technical Skills: Proficient in Microsoft Office Suite and CRM software. Analytical Skills: Strong problem-solving skills and attention to detail. Interpersonal Skills: Ability to build relationships with various stakeholders including students parents and financial institutions. Ethical Conduct: Unquestionable ethics and discretion in handling sensitive financial information. Language Skills: Proficiency in a second language is a plus especially one that is commonly spoken by our student clientele.