Director Digital Marketing & Ecommerce

Work Schedule

Environmental Conditions

Job Description

Thermo Fisher Scientific Inc. is the world leader in serving science with annual revenue exceeding $40 billion. Our Mission is to enable our customers to make the world healthier cleaner and safer. Whether our customers are accelerating life sciences research solving sophisticated analytical challenges improving patient diagnostics and therapies or increasing efficiency in their laboratories we are here to support them. The team of more than 100000 colleagues delivers an unrivaled combination of innovative technologies purchasing convenience and pharmaceutical services through our industry-leading brands including Thermo Scientific Applied Biosystems Invitrogen Fisher Scientific Unity Lab Services Patheon and PPD. For more information please visit .

Group/Division Summary: The Director of Digital Marketing & E-commerce is a strategic leadership role accountable for driving revenue growth customer acquisition demand generation retention. This individual will develop an outstanding customer experience across all digital addition the role will lead both the digital marketing and e-commerce functions using data content AI and technology. This function will build a seamless impactful customer path across owned operated and third-party platforms. This passionate professional will lead a hardworking group of digital managers crafting and implementing the online and eBusiness approach for the Chromatography and Mass Spectrometry division (CMD). Join an outstanding leadership team whose mission it is to make the world healthier cleaner and safer! This position will deliver against our shared goal of driving digital consistency and integration.

This role reporting to the VP of Marketing will lead all aspects of strategy and execution for the CMD division supporting six business units. This leader will optimize the digital customer experience achieving demand generation and driving revenue conversion all while ensuring outstanding execution measurement and optimization. To be successful you will effectively navigate a highly matrixed environment in a global organization and collaborating with large teams across the company. Are you a passionate digital leader who wants to drive impact of a large innovative division of Thermo Fisher Scientific Join us.

Key Responsibilities:

• Develop highly effective digital and eCommerce strategy aligned to CMDs business goals
• Implement with excellence developing and running operationally efficient processes aligned with the needs of our customers and internal business partners
• Activate all digital marketing channels: paid media (search display social) owned media (website email social) SEO/AEO/GEO content UX/UI lifecycle / retention marketing.
• Lead the e-commerce product merchandising digital storefront UX checkout optimization order flow customer service touchpoints through digital channels.
• Apply data analytics machine learning and experimentation to optimize performance measure and drive continuous improvement.
• Implement personalization strategies across digital journeys; leverage data science / predictive modeling AI/ML where relevant.
• Drive alignment with brand ensuring content is findable (search voice generative engines) and supports marketing funnels and commerce.
• Collaborate cross-functionally: global and regional marketing product management sales operations tech/IT corporate marketing and marketing communications
• Lead mentor and scale an impactful team; own agency / vendor relationships.
• Ownership of budget forecasting P&L for digital and e-commerce marketing.
• Stay up to date with digital marketing trends emerging platforms e-commerce technology consumer behavior; incorporate innovation.

Qualifications:

• Experience: 8 years of meaningful experience in digital marketing / e-commerce including several years in leadership roles leading teams and cross-functional initiatives.
• Technical / Analytical Skills: Demonstrates hands-on expertise in SEO SEM marketing automation and analytics tools; experience with AI/ML or predictive analytics.
• Marketing Channel Expertise: Deep knowledge of SEO/AEO/GEO SEM paid digital advertising content marketing email/lifecycle marketing and social media
• User / Customer Experience: Strong sense of customer experience and data-driven decision making with user behavior insight.
• Commerce / Merchandising Skills: Experience running ecommerce platforms; optimizing merchandising/product presentation
• Leadership: Displaying skill in leading teams as an inspirational leader; effective customer relationship management; maintaining a balance between strategy and operational excellence.
• Communication: Excellent verbal and written communication; ability to present effectively to senior leadership; collaborate across diverse and global teams.
• Education: Bachelors degree in Marketing Business or related field; an MBA or advanced degree is a plus (or equivalent experience). Background in biochemistry structural biology or related scientific field as well as B2B experience highly preferred.

What Success Looks Like

• Year-over-year growth in demand generation customer acquisition and retention lead conversion to revenue online / eCommerce revenue digital channel return on investment.
• Improved conversion rates reduced customer acquisition cost increased retention / repeat purchase rates.
• Seamless digital shopping experience with minimal friction strong brand alignment.
• Content that drives traffic (organic search voice generative) improves discoverability effectively supports funnel.
• Effective use of data artificial intelligence and analytics to make decisions optimize spend test and iterate.
• High functioning motivated team; supportive vendor / agency partnerships; effective scalable technology & processes.
• Leads change initiatives that improve digital marketing maturity. Explores and implements new technologies and remains agile responding to changing priorities
• Known as a highly member of leadership team with passion for collaboration and bringing expertise to serve the success of the broader global marketing team

Physical Requirements:

Up to 25% travel as needed.

Benefits of joining Thermo Fisher:

Comprehensive Health & Wellness Support Financial Wellness & Retirement Support Work/Life Balance & Time Off Professional Growth & Development MissionDriven Work Wellbeing & Inclusive Culture

Pay range of $160000 to $180000

Our Mission is to enable our customers to make the world healthier cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100000 colleagues we share a common set of values - Integrity Intensity Innovation and Involvement - working together to accelerate research solve complex scientific challenges drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific where diverse experiences backgrounds and perspectives are valued.

Apply today!

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race color religion sex sexual orientation gender identity national origin protected veteran status disability or any other legally protected status.