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Approval of remote and hybrid work is not guaranteed regardless of work additional information on remote work at Penn State seeNotice to Out of State Applicants.

POSITION SPECIFICS

Penn States Office of Strategic Communicationsthe Universitys central public relations and marketing divisionis seeking an experienced Lead Visual Identity Specialist to join its Licensing and Visual Identity team. This newly created position will play an important role in protecting Penn States visual identity and be responsible for reviewing and approving brand-mark usage for vendor agreements contracts licensed promotional products and on-campus filming.

The ideal candidate will be adept at evaluating endorsements for potential issues and concerns and fully understand the legal and identity implications surrounding the use of logos and other brand marks. Reporting to the director of Licensing and Visual Identity the person in this role will work closely with Strategic Communications Associate Vice President for Marketing and the Creative team in University Marketing. This person will also work with units across Penn State including the Office of General Counsel and the Office of Central Procurement to regulate promote and protect the internal and external use of the Universitys name and identifying marks.

This is a hybrid position that combines remote and on-campus working. Occasional weekend and evening hours will be required.

Key Responsibilities

The person in this role will:

• Act as a brand guardian for the proper use of Penn State marks logos and trademarks across all licensed products and partnerships proposing creative solutions when potential conflicts arise
• Review and approve or reject branded artwork for internal merchandise purchases
• Review endorsement concerns and internal and external logo-usage
• Serve as a campus contact for University brand and identity usage and requests
• Review interpret and implement contracts for ownership rights endorsements and mark/logo/trademark usage
• Work with campuses colleges units and external parties that wish to film on campus issuing appropriate agreements that address parameters for filming and photography insurance requirements and ownership rights
• Consult with Penn States Office of Central Procurement and the Office of General Counsel on film and location agreements
• Make sure the Universitys brand identity and film agreements align with Penn States policies and procedures
• Work with Director of Licensing and Visual Identity and the Office of General Counsel on infringement concerns related to products in the marketplace

Preferred Skills and Experience

The ideal candidate will:

• Be a collaborative team player who is highly organized detail oriented and able to manage multiple priorities
• Have exceptional written and verbal communication skills with a keen eye for detail and accuracy
• Have sound decision-making skills and the ability to solve current and potential problems with tact and diplomacy
• Be able to approach new situations with innovative thinking and solutions
• Feel comfortable operating in a fast-paced environment while participating in and contributing to integrated teams
• Take initiative and be a self-starter

Experience working in or with higher education is a plus.

MINIMUM EDUCATION WORK EXPERIENCE & REQUIRED CERTIFICATIONS

About Penn States Office of Strategic Communications

As Penn States central public relations and marketing division the Office of Strategic Communications is a fully integrated award-winning best-in-class marketing and public relations team defined by innovative strategy and breakthrough creative driven by measurable goals. We advance the University by strengthening and protecting the institutions reputation in regional national and international spheres of influence in ways that serve recruitment resource and leadership goals.

Spanning Penn States large-scale enterpriseincluding campus locations across Pennsylvania nearly 90000 students and an alumni base exceeding 700000the Office of Strategic Communications work encompasses all forms of communications and engagement ranging from branding marketing and trademark and event management to internal communications proactive and social media research communications and crisis and issues management. Weve attracted talented and diverse team members from private and public sectors at all levels of our division giving us the ability to build a strategic program of excellence recognized throughout the University.

BACKGROUND CHECKS/CLEARANCES

SALARY & BENEFITS

Salary Structure - Information on Penn States salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional addition to comprehensive medical dental and vision coverage employees enjoy robust retirement plans and substantial paid time off which includes holidays vacation and sick time. One of the standout benefits is the generous 75% tuition discount available to employees as well as eligible spouses and children. For more detailed information please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988 Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security such as those concerning alcohol and drug use crime prevention the reporting of crimes sexual assault and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race color religion age sex sexual orientation gender identity national origin disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability please contact .

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