Global Lead of B2B Marketing

Project Kuiper is an initiative to increase global broadband access through a constellation of 3236 satellites in low Earth orbit (LEO). Its mission is to bring fast affordable broadband to unserved and underserved communities around the world. Project Kuiper will help close the digital divide by delivering fast affordable broadband to a wide range of customers including consumers businesses government agencies and other organizations operating in places without reliable connectivity.

The marketing team is looking for a talented and passionate individual to lead our global B2B marketing team. Jobs like this dont come along often. Youll be a key part of the team establishing Kuiper as a trusted and loved global brand and force in the global connectivity market for mid-sized to large businesses. Youll oversee B2B acquisition and field marketing in multiple markets around the globe driving the campaigns and customer evidence that fuel the sales pipeline; Partner Marketing where youll establish the global strategy help establish the programs and drive the motion to sell to through and with an ecosystem of partners around the world; lifecycle marketing where youll craft the onboarding and retention journeys that ensure customers are staying and deepening their relationships with us over time; and executive engagement including running Kuipers Executive Briefing Center CEO Council industry analyst relations program and partnership with AWS.

Your team will partner closely with Integrated Marketing to create global media plans and brand and social media campaigns and execute sponsorships that help establish Kuiper as a top of mind choice for business and communications decision makers. And youll partner with Product Marketing to drive the content that fuels sales success. Youll also lead the teams innovation agenda including how create brand fame with new moves that deliver exceptional customer value.

Kuiper is an early-stage business. As such hiring great talent career development and mentorship are essential for this role as you build the global team. Adaptability to changing team needs market conditions and external factors is critically important as is the ability to partner and collaborate closely with cross-Amazon teams and external partners.

Key job responsibilities
Deeply understand target business customers and industry-specific needs working with research sales industry resources to d. Prioritize your team budget and cross-functional resources to capitalize the most significant opportunities.
Lead global field marketing and demand generation/capture. Formulate and execute global national local ABM campaigns to grow and accelerate enterprise and mid-market business pipeline.
Lead global partner marketing driving the highest standards for partner onboarding enablement and execution. Oversee market development funds (MDF) allocation to drive the highest value opportunities.
Orchestrate enterprise and mid-market customer journeys from lead to close.
Oversee lifecycle marketing with responsibility for customer onboarding and campaigns to deepen/grow relationships focused on high-value actions that reduce/mitigate churn and have high propensity to grow revenues per account.
Interrogate marketing performance consistently driving for continuous improvement in brand awareness preference conversion deal cycle time churn and customer/partner satisfaction.
Establish close working relationships with AWS to identify top opportunities build joint market motions including shared investments in executive engagement facilities and programs globally.
Lead the Kuiper Executive Briefing Center program and team globally serving c-level decision makers with customized and deep programming that accelerates deal velocity.
Bring the Kuiper brand to life for B2B customers globally partnering with integrated marketing (media sponsorships social brand strategy).
Hire the best and grow existing talent to build a world-class B2B marketing machine with a team of fulfilled engaged and hyper-effective marketers.
Be on the pulse of current and emerging research and data in marketing marketing efficiency and martech. Leverage technology to accelerate your and your teams impact.


Export Control Requirement:

Due to applicable export control laws and regulations candidates must be a U.S. citizen or national U.S. permanent resident (i.e. current Green Card holder) or lawfully admitted into the U.S. as a refugee or granted asylum.

- Experience communicating results to stakeholders
- 10 years professional marketing experience
- 10 years leading others
- Experience using data and metrics to measure impact and determine improvements
- Experience driving direction and alignment with cross-functional teams
- Experience managing a budget and delivering financial results
- Experience embracing new technologies platforms and ways of working
- Ability to travel globally as needed

- Experience communicating results to senior leadership
- Experience defining marketing strategy and executional excellence

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $140500/year in our lowest geographic market up to $232400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.