Traffic & Conversions Manager

About the Role

The Traffic & Conversions Manager plays a critical highly visible role in Claires business by maximizing the efficiency and profitability of our retail fleet. This position is directly responsible for analyzing and interpreting shopper traffic patterns to optimize in-store conversion rates. By leveraging foot traffic data from tools like ShopperTrak and sales data this role provides the field and corporate partners with clear actionable insights that maximize sales growth enhance the customer experience and ensure staffing alignment with demand. This position is a key partner to the Labor Planning team in realizing a customer-first staffing model.

Key Responsibilities

• Traffic & Conversion Analysis:
  • Own and manage the analysis of all store traffic data (e.g. ShopperTrak) and in-store conversion metrics.
  • Develop and distribute weekly monthly and quarterly reports tracking key retail performance indicators (KPIs) such as Traffic Conversion Rate Units Per Transaction (UPT) and Average Transaction Value (ATV).
  • Identify performance gaps traffic trends and key opportunities to increase the rate at which shoppers are converted into buyers.
• Field Execution & Conversion Coaching:
  • Serve as the central analyst proactively reaching out to stores and District Managers regarding underperforming traffic and conversion metrics diagnosing root causes and providing immediate action plans.
  • Utilize traffic data (e.g. ShopperTrak data) to monitor store compliance with scheduled operating hours flagging potential issues like late openings or early closings that negatively impact customer traffic and escalating these issues to the appropriate Field Leadership for immediate corrective action.
• Strategic Insight & Corporate Advocacy:
  • Synthesize key store execution challenges system issues and performance roadblocks bubbling up issues and concerns to Field Leadership and corporate management for broader resolution.
  • Collaborate closely with the Labor Forecasting Analyst to integrate traffic data into store labor models ensuring the right people are in the right place at the right time.
  • Present data-driven insights and recommendations to field and corporate leadership with a clear concise and solutions-first mindset.

• Tools & System Management:
  • Serve as the subject matter expert for all traffic counting and conversion-related technologies including the ShopperTrak platform.
  • Ensure data integrity and consistency across all reporting systems.

Qualifications & Experience

• Bachelors degree in Business Finance Operations Analytics or a related field (required).
• 3 years of experience in Retail Analytics Store Operations E-commerce or similar experience focusing on traffic and conversion optimization.
• Proven ability to translate data into action through regular in-field consultation; willingness to travel to stores to observe operational gaps coach field leadership and validate data insights.
• Prior experience in a store leadership role (e.g. Store Manager District Manager) or a field-facing corporate role is highly preferred.
• Proven experience with store traffic management/counting systems (e.g. ShopperTrak) and a deep understanding of retail KPIs.
• Advanced proficiency in data analysis and reporting tools (e.g. Excel Tableau Power BI) and comfort working with large retail data sets.
• Strong oral and written communication skills with the ability to translate complex data into actionable business strategies.
• Self-motivated innovative and proactive problem solver.

Why Join Us

Join us at a pivotal moment in our business transformation.

The Traffic & Conversions Manager role offers an unprecedented platform to translate corporate vision into operational reality directly impacting our store performance and profitability. We believe that fun self-expression and confidence start with a successful store experience. Your analytical expertise will be essential in solving complex business challenges identifying where our customers are and ensuring we are fully leveraging every opportunity for growth. Youll have the visibility and autonomy to challenge the status quo drive measurable change and influence the direction of a beloved global brand.

If youre ready to influence the direction of a retail leader and be a force for change at Claires your moment is now.

Claires is committed to adhering to all applicable company policies and federal state and local laws and regulations. All positions will be compensated at or above the legally mandated minimum wage for the location in which work is performed. The final compensation will be determined by various factors such as relevant work experience education certifications skills and geographic location.

Benefits for full-time employees included medical dental and vision insurance voluntary welfare plans bonus plan eligibility 401(k) match vacation time sick time* and paid leave.

Benefits for part-time employees included voluntary welfare plans 401(k) match vacation time sick time* and paid leave in required states.

*Sick Time: For the State of Washington all employees will accrue paid sick time at the rate of 1 hour for every 30 hours worked.

Claires is an equal opportunity employer committed to diversity equity and inclusion and we encourage applications from members of all underrepresented groups including those with disabilities. We will accommodate applicants needs upon request throughout all stages of the recruitment process. Please inform us of the accommodation(s) that you may require.

Information received relating to accommodation will be addressed confidentially. To request accommodation please email . Only messages sent for this purpose will be considered.