ProductProject Manager Retail Media Direct Marketing (mfd)

Your Tasks

• Strategic development and integration of the newsletter and push notification channels into the overarching CRM and marketing strategy within the retail media business
• End-to-end product ownership for the newsletter and push notification channels: from concept and implementation to testing analysis and optimization
• Briefing coordination and prioritization of requirements for internal teams (e.g. CRM UX Data Sales) and external service providers
• Close collaboration with content CRM and performance marketing teams to ensure cross-channel consistency
• Support in developing segmentation and personalization strategies (e.g. using behavioral data)
• Assistance in setting up and monitoring automated campaigns (e.g. welcome journeys transactional emails)
• Execution of A/B tests and contribution to performance analyses
• Monitoring of market and technology trends to continuously improve tools and methodologies in use

Your Profile

• University degree in business marketing communications computer science or a comparable field
• Experience in digital product management ideally with a focus on CRM email marketing or mobile push notifications
• Solid knowledge of newsletter tools (e.g. Salesforce Marketing Cloud Emarsys Braze HubSpot etc.)
• Initial experience with common email marketing tools (e.g. Mailchimp HubSpot Salesforce Braze) is a plus
• First-hand experience with automation customer journeys and personalization
• Familiarity with web analytics tools and key performance indicators (e.g. Google Analytics Tableau Looker Adobe Analytics)
• Experience using A/B testing tools and in optimizing usability
• Basic understanding of HTML is a plus but not a requirement
• Excellent written and spoken German and English skills

About Us

We are a leading electronics retail company helping suppliers and partners leverage data-driven insights through our reporting and data products. Within the Marketing & Retail Media department we focus on turning data into actionable knowledge that drives business decisions and strengthens supplier partnerships.

Additional Benefits

Job Infos

Location:München Hamburg

MediaMarktSaturn Marketing

Department:HQ - Marketing & Communication

Entrylevel:Professional Level

Type of Employement:Full Time

Working Hours:375

Persona:Job Requisition HQ Employee

Recruiter:Laura Schröder

Recruiter:Laura Schröder