At Polaris Inc. we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are and we create incredible products and experiences that empower us to THINK OUTSIDE.
JOB SUMMARY
The ORV Events Senior Associate Marketing Manager role plans manages and executes events across the Off-Road Vehicles (ORV) portfolio. This persons primary focus will be leading consumer events and tradeshows throughout the U.S. cross functional lead for dealer meetings and supporting press events and other strategic initiatives as needed. As a key member of the events team this role will own event planning from concept to execution working hand in hand with the other marketing teams to ensure the products we show stories we tell and engagements we plan achieve the relevant goals for each brand. This role requires a blend of strategic thinking and creativity as well as significant attention to detail and project management skills. Communication organization and professionalism are essential as events are highly visible and important to our business. You will work closely with a variety of internal teams and external agencies vendors and partners to create impactful engaging and strategic events. Success in this role requires a motivated self-starter who is detail-oriented with a passion for powersports and experiential marketing.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Lead cross-functional planning execution and results reporting for utility consumer events (rodeos hunt shows etc.) and Off-Road dealer meetings. With support for other events as needed.
Contribute to the development of the overarching events strategy and ensure individual event plans align and ladder up to goals. Identify events that align with strategic objectives and make recommendations regarding which events we should attend and why.
Create comprehensive individual event plans for each assigned event. This includes but is not limited to overseeing sponsorship and contract deliverables agency management logistics packing lists layouts activations staffing giveaways sweepstakes creation event promotion on-site execution dealer and partner involvement etc.
Serve as day-to-day point of contact for event agencies and work with other vendors and third-party contractors to ensure seamless execution of events and production elements (including but not limited to event operations printing and signage and giveaways).
Partner with marketing teams to develop integrated communications (pre- during and post-event) including social media PR and promotional plans.
Collaborate with events team on staffing plans Polaris product training team to coordinate demo events and serve as on-site lead for key events.
Manage individual event budgets ensuring accurate tracking and reconciliation of internal costs as well as external agency costs against determined budget.
Analyze event effectiveness and provide timely event recaps following each event with actionable insights and recommendations for continuous improvement.
SKILLS AND KNOWLEDGE
Bachelors degree in business Marketing Communications or related field
4-6 years in event marketing experiential marketing or related business experience
Proven ability to operate in a fast-paced environment while meeting deadlines and staying within budget
Excellent written and verbal communication skills including strong interpersonal skills and confidence in presenting to internal and external stakeholders
Creative problem-solver with a keen eye for design and high attention to detail
Hands-on experience or knowledge of on-site event management including set up/tear down activations inventory management and event layouts/design
Ability to generate innovative ideas and solutions and partner effectively with marketing and other creative teams
Operational and process oriented; strong project management and organizational abilities
Maintain relationships with internal & external partners to provide support and resolve issues
Team player who is able to work well across and up and down the organization
Ability to work from a variety of locations and environments (this person will travel often) and operate autonomously to deliver results (self-starter)
Strong computer skills (Microsoft suite of products)
WORKING CONDITIONS
Significant travel required to Polaris-hosted events and industry events and races (typically 1-2 per month averaging between 25-50% including weekends)
Standard Minnesota-based office environment when not traveling
The starting pay range for Minnesota is $83000 to $105000 per year. Individual salaries and positioning within the range are determined through a wide variety of factors including but not limited to education experience knowledge skills and geography. While individual pay could fall anywhere in the range based on these factors it is not common to start at the high end or top of the range.
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This position is not eligible for sponsorship
To qualify for this position former employees must be eligible for rehire and current employees must be in good standing.
We are an ambitious resourceful and driven workforce which empowers us to THINK OUTSIDE. Apply today!
At Polaris we put our employees first by offering a holistic approach to their health and financial wellbeing. Polaris is proud to offer competitive compensation including a market-leading profit-sharing plan that is fundamental to our pay-for-performance Polaris employees are owners of the company through company contributions to our Employee Stock Ownership Plan and discounted employee stock purchases plan. Employees receive a generousmatching contribution to 401(k) financial wellness education and consultation to plan for their financial addition to competitive pay Polaris provides a comprehensive suite of benefits including health dental and vision insurance wellness programs paid time off gym & personal training reimbursement life insurance and disability offerings. Through the Polaris Foundation and our Polaris Gives paid volunteer time off we support employees who actively volunteer their time efforts and passions to improve the health and wellbeing of the communities in which they live play and work. Employees at Polaris drive our success and are rewarded for their commitment.
About Polaris
As the global leader in powersports Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris high-quality product line-up includes the Polaris RANGER RZR and Polaris GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts garments and accessories. Proudly headquartered in Minnesota Polaris serves more than 100 countries across the globe.
EEO Statement
Polaris Inc. is an Equal Opportunity Employer and will make all employment-related decisions without regard to race color religion creed sex sexual orientation gender identity national origin age disability marital status familial status status with regard to public assistance membership or activity in a local commission protected veteran status or any other status protected by applicable law. Applicants with a disability that are in need of an accommodation to complete the application process or otherwise need assistance or an accommodation in the recruiting process should contact Human Resources at or.To read more about employment discrimination protection under U.S. federal law see:Know Your Rights: Workplace Discrimination is Illegal ().