Principal of Market Strategy & Planning

Intuit Credit Karma is a mission-driven company focused on championing financial progress for our more than 140 million members globally. While were best known for pioneering free credit scores our members turn to us for everything related to their financial goals including identity monitoring applying for credit cards shopping for insurance and loans (car home and personal) and savings accounts and checking accounts* all for free. Credit Karma has grown significantly through the years: we now have more than 1700 employees across our offices in Oakland Charlotte Culver City San Diego London Bangalore and New York City.

*Banking services provided by MVB Bank Inc. Member FDIC

Were looking for a strategic cross-functional leader to join our marketing organization to drive cross strategy through multiple initiatives across Credit Karma and TurboTax. As the leader of Marketing Strategy & Operations youll partner closely with senior leaders across Marketing Product Corporate Strategy and Analytics to align end-to-end go-to-market plans lead resourcing and investment strategy establish performance reporting frameworks and own executive opmechs.

This role is ideal for someone with a background in management consulting in-house marketing strategy and a track record of enabling high-growth product launches. Youll be equally comfortable writing strategy papers diving into data resolving GTM conflicts and aligning multiple senior leader stakeholders behind a shared narrative.

What youll do:

• Partner with cross-functional teams to build and maintain integrated GTM strategies across high-priority company bets that deliver cohesive member journeys and drive ecosystem growth across TurboTax and Credit Karma
• Identify and resolve GTM conflicts across messaging timing or resource allocation
• Represent Marketing in cross-functional strategic planning forums including direct contribution to strategy papers and executive business reviews
• Develop and maintain a cohesive narrative across all GTM efforts connecting fragmented workstreams into a single executive-ready story
• Reduce executive burden by owning high-quality inputs for monthly and quarterly business reviews
• Define and operationalize a marketing performance framework across strategic and core initiatives in partnership with Finance and Analytics
• Lead operating mechanics (e.g. reviews forums milestone updates) that keep work aligned and on track across GTM teams
• Partner with the Program Management and Operations leader to align execution within strategic programs

What we are looking for:

• 10 years of experience in marketing strategy business operations or management consulting
• Proven ability to operate at both the strategic and executional level
• Executive presence and strong storytelling ability across written and verbal formats
• Deep familiarity with go-to-market planning product launch cycles and performance reporting
• Track record of influencing cross-functional teams and driving alignment across complex ambiguous environments
• Experience working directly with senior executives (CMO GM Head of Product etc.)

What we would like to see:

• Experience in high-growth consumer tech or agency-side marketing strategy
• MBA

Pay Transparency Notice:

Credit Karmas mission of championing financial progress for all starts from within. Thats why we implemented role-based compensation which ensures people who are in the same role receive the same pay with variations for geographic location only. Its all part of a more comprehensive DEI strategy that helps level the playing field. The base salary range for this role is $280000-$315000 plus equity and benefits.

Benefits include:

• Medical and Dental Coverage
• Retirement Plan
• Commuter Benefits
• Wellness perks
• Paid Time Off (Vacation Sick Baby Bonding Cultural Observance & More)
• Education Perks
• Paid Gift Week in December

Equal Employment Opportunity:

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race color religion age marital status sex (including pregnancy childbirth or related medical condition) sexual orientation gender identity or gender expression national origin veteran or military status disability (physical or mental) genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.

Credit Karma is also committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth creates a robust business and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. Weve worked hard to build an intensely collaborative and creative environment a diverse and inclusive employee culture and the opportunity for professional growth. As part of the Credit Karma team your voice will be heard your contributions will matter and your unique background and experiences will be celebrated.

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