Director of Content Marketing

Lewiston, ME - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Title:Director of Content Marketing

Position Purpose:

The Director will develop and execute a multi-platform content strategy while also taking a hands-on role in crafting compelling high-impact copy. This position will lead the development and implementation of an integrated content strategy to attract and engage prospective students and their families alumni and other key stakeholders.

Job Duties:

Develop and Lead Content Strategy: Create and implement a multi-platform content strategy that enhances the colleges reputation supports enrollment goals and aligns with the institutional mission.
Plan and Execute marketing initiatives: Work with our key collaborators (admission and advancement) to establish priorities explore marketing opportunities develop campaigns and usher them through to completion. Initiatives could include (but are not limited to) an audience-centered update of Bates academic department web pages the development of a suite of admissions marketing materials or the creation of cases for support or solicitations for advancement.
Create High-Impact Copy: Act as the lead copywriter for marketing initiatives crafting engaging persuasive and informative content for the website email campaigns admissions materials advancement projects social media video scripts and digital advertising.
Oversee Content Creation: Manage all stages of content creation from ideation and research to writing editing and distribution to ensure a consistent high-quality output across all channels.
Brand Voice and Narrative: Serve as the guardian of the Bates College brand voice. Ensure that all written content maintains a consistent tone and style that reflects the colleges values and mission.
Team Leadership: Manage and mentor an advancement writer and serve as a trusted collaborator with our multimedia design digital and editorial teams fostering a culture of creative excellence and teamwork.
Performance Analysis: Use data and analytics to measure content performance including engagement and conversion rates and use these insights to optimize future strategies.
Stay Current on Trends: Maintain a deep understanding of current trends in digital marketing search engine optimization (SEO) AI and higher education to keep Bates content strategy innovative and effective.

Minimum Qualifications:

Education

A bachelors degree in marketing communications journalism or a related field is required.

Experience

A minimum of 7-10 years of experience in content marketing with at least 3-5 years in a leadership or managerial role.
A strong portfolio demonstrating exceptional copywriting skills is essential.

Skills and Knowledge

Commitment to equity and inclusion and serving the needs of a culturally and educationally diverse community.
Exceptional copywriting with demonstrated ability to craft clear compelling and persuasive copy for various audiences and platforms.
Proven ability to develop and execute a strategic content plan that meets specific institutional goals.
Strong research skills and the ability to find and tell compelling stories that bring the Bates experience to life.
Proficiency with content management systems (CMS) email marketing platforms and social media management tools along with a solid understanding of SEO best practices.
Proven leadership and team management abilities.
The ability to collaborate effectively with diverse stakeholders across campus and manage external vendor relationships.

Benefits:

Bates College offers competitive salaries excellent benefits (health dental sick leave 24 days of vacation 2 personal days 13 paid holidays dependent care subsidy free parking access to library and athletic facilities & more) and a supportive collegial environment in a drug and smoke-free workplace.

Equal Employment Opportunity Statement:

Bates College is committed to the principle of equal opportunity and providing an educational and work environment free from discrimination. The college prohibits discrimination on the basis of race color national or ethnic origin religion sex sexual orientation gender identity or gender expression age disability genetic information or veteran status and other legally protected statuses in the recruitment and admission of its students in the administration of its education policies and programs or in the recruitment of its faculty and staff. Bates College adheres to all applicable state and federal equal opportunity laws and regulations. All college faculty staff students contractors visitors and volunteers are responsible for understanding and complying with the Non-Discrimination Policy.

Inquiries concerning the colleges policies compliance with applicable laws statutes and regulations (such as Title VII Title IX and ADA/Section 504) and complaints may be directed to Gwen Lexow Title IX Officer or via email at .

About Bates:

Bates is internationally recognized as a leading liberal arts college attracting 2000 students from across the U.S. and around the world.

Since 1855 Bates has been dedicated to educating the whole person through creative and rigorous scholarship in a collaborative residential community. Committed to opportunity and excellence Bates has always admitted students without regard to gender race religion or national origin.

Cultivating intellectual discovery and informed civic action Bates prepares leaders sustained by a love of learning and zeal for responsible stewardship of the wider world. Bates engages the forces intellectual trends demographic changes and technology that are transforming higher education and the world into which our students graduate.

Bates has highly competitive admissions graduates over 90 percent of its entering students and more than half of its alumni earn graduate degrees. Bates employs 200 faculty members and 550 staff.

The college is proud of deep roots in the Lewiston/Auburn community Maines second-largest urban area with a population of approximately 65000. Bates is located on a beautiful 133-acre traditional New England campus in Lewiston an emerging city with an entrepreneurial climate a lively arts scene and a dynamic business community. Bates is 35 miles north of Portland 140 miles north of Boston and 350 miles north of New York City.

Required Experience:

Director

Title:Director of Content Marketing Position Purpose:The Director will develop and execute a multi-platform content strategy while also taking a hands-on role in crafting compelling high-impact copy. This position will lead the development and implementation of an integrated content strategy to attr...