Creative Services Director
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Job Location:
Rogers, AR - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Creative Services Director
KHBS 40/29 the ABC affiliate in Rogers Arkansas is looking for a Creative Services Director. You are someone who can create and develop targeted research-driven marketing/promotional campaigns that connect our brand to viewers across multi-media platforms. As Creative Services Director you are strategic and are creative using the latest marketing trends. You can manage numerous projects simultaneously while elevating the look and feel of our stations brand. You will manager and inspire a team of accomplished creative personnel and help develop and produce targeted research-driven promotional campaigns that connect us to viewers across all broadcast and digital platforms. You will report to the General Manager.
Responsibilities
- Create lead and implement the brand marketing of the station
- Manage production of compelling image sweeps and special event campaigns for all platforms
- Directly produce or manage the creative team on the production of compelling brand-targeted station/news image targeted special reports daily topicals commercials programming and special event campaigns for all platforms
- Schedule staff station promotional events
- Provide inspiration and direction to grow the creative team skills
- Special projects coordination and fulfillment
- Produce and post targeted social media marketing
- Identify dynamic multi-platform strategies to increase station brand awareness and ratings
- Manage daily promotional on-air content and inventory for daily on-air logs
- Attend outside community functions or meetings
- Identify strategies for increasing station brand awareness and resonance
- Liaison with network syndicators community leaders regarding station promotional activities
- Develop and monitor annual department budget and expenses
Requirements
- 5 years in station marketing/promotion/brand management
- Must be creative a compelling writer videographer/photographer editor and be able to use research to meet station goals
- Working knowledge of Adobe Creative Suite videography photography Wide Orbit and ENPS
- Lead create critique creative concepts and graphic treatment to be incorporated into the station brand
- Can collaborate and communicate with news staff and station personnel
- Will critique graphic treatment to be incorporated into the station brand
- Valid drivers license (hire is contingent on good driving record)
- Related military experience will be considered
- In-person attendance is required
Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds perspectives and identities. Thats why behind the scenes we believe in being an organization that fosters collaboration and open communication ensuring that the content we create is authentic accurate and connected to the communities we serve.
Benefits
Hearsts benefit programs are modern flexible and designed to focus on you. As a Hearst employee you and your spouse or partner or dependents would have access to the following benefits.
- Medical Dental Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ Health Services
- Additional benefits to meet your and your familys needs
Required Experience:
Director
Key Skills
- Marketing
- Logo Design
- Trello
- Adobe Creative Suite
- Martech
- Adobe Photoshop
- Social Media Management
- Adobe Illustrator
- Copywriting
- Customer relationship management
- Experience Design
- Adobe Indesign
About Company
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous ... View more
