Modernfold is seeking a dynamic Architectural Promotions Specialist to join our Marketing team focused on demand creation and brand awareness within the architectural and design community. This role plays a key part in increasing product specifications and driving growth of our premium product offerings.
Responsibilities
Responsibilities will concentrate on fostering relationships with architects designers specification writers to increase market share.
Develop and execute strategic marketing outreach to educate architects and designers on our product portfolio. Grow brand presence in your assigned territory and increase specifications of Modernfold products.
Build and maintain relationships with architects designers and specifiers through:
o Product presentations and lunch & learns
o Face-to-face and virtual meetings
o Library updates and marketing collateral delivery
o Conference participation and industry networking
Conduct a minimum of 65 outreach activities per month including at least:
o 5 continuing education or product presentations at firms
o 20 calls to new prospects or past customers
o 40 emails to new prospects or past customers
o 1 industry event or conference for networking
o Maintain accurate and timely records in CRM systems and provide regular updates to management.
Maintain and prioritize a target account list with clear weekly goals and reporting.
Deliver and track specification documents literature and promotional materials to generate new leads.
Coordinate with marketing and sales to support product launches and promotional campaigns.
Collaborate with local distributors on relationships building educational and marketing opportunities.
Represent Modernfold at trade shows industry events and professional association meetings.
Travel regularly (including overnight) to manage and grow your assigned territory.
Qualifications
Minimum of 3 years experience in product promotion or sales
Strong entrepreneurial leadership
Excellent verbal and written communication skills
Highly self-motivated organized and disciplined
Rigid contact management
Excellent relationship-building skills
Required Experience:
IC
Access control and data collection solutions for a wide range of applications, suitable for office or private use: benefit from flexible options.