Director, Content Strategy

Who We Are

Great Minds is a high-growth mission-driven organization founded by educators in 2007. As a for-profit Public Benefit Corporation we believe all students deserve access to meaningful challenging contentand all teachers deserve tools that are intuitive effective and built for the realities of todays classrooms.

We develop high-quality knowledge-rich math science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

We are committed to usability coherence and practical implementationsupporting teachers not just through curriculum but with professional learning purposeful technology and responsive service that enable strong adoption and impact.

What We Build

Our productsEureka Math and Eureka Math² Wit & Wisdom PhD Science Geodes and the newly launched Arts & Letters ELAare trusted by thousands of schools and districts nationwide.

• Eureka Math is the most widely used math curriculum in the U.S. and is focused on balancing conceptual understanding procedural fluency and application.

• Wit & Wisdom and Arts & Letters ELA anchor our reading strategy with content-rich grade-level instruction that integrates literature history and the arts grounded in the science of reading. Geodes complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.

• PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.

These programs reflect a shared belief in high expectations joyful rigor and deep respect for educators and students.

Where Were Headed

Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected customer-informed experiences across the full educator journeyfrom curriculum to professional learning to platform and support.

Our long-term vision is to become a true partner in impactnot just delivering curriculum but supporting educators in achieving outcomes at scale.

Job Purpose

The Director of Content Strategy will lead brand storytelling and extend thought leadership across multiple owned channels including blog podcast case studies and organic social media. This role will play a pivotal part in elevating our voice in the education space engaging our educator community and supporting brand and business growth.

Youll lead a content team collaborating with cross-functional partners across the marketing organization product research sales and success and bringing a strategic mindset to editorial planning content development and performance measurement.

Responsibilities

Strategic Leadership

• Develop and own a comprehensive cross-channel content strategy aligned with brand marketing and business goals.

• Define and maintain brand-aligned thought leadership pillars that guide storytelling across all platforms and ensure consistency of voice themes and messaging.

• Create and manage a content calendar across blog podcast case studies organic social media and thought leadership opportunities.

• Guide strategy for social media channels and online educator community.

• Use audience insights sales priorities research SEO data and industry trends to guide content planning and refinement.

Thought Leadership Development

• Define and execute a strategy to position internal subject matter experts and leadership as trusted voices in the education space.

• Partner with teams across Marketing and Product to identify amplification and publishing opportunitiesincluding blog posts case studies social campaigns and media features.

• Ghostwrite or edit key pieces in collaboration with internal thought leaders and educator partners to amplify their expertise and insights over owned channels.

• Collaborate with internal comms team and Talent to ensure alignment across brand reputation efforts.

Content Execution & Oversight

• Establish updated blog strategy in partnership with Digital Marketing team leading ideation content creation contributor management and publishing cadence.

• Partner with Product Product Marketing leads to amplify podcast content extending the expertise of episode themes and guests across platforms.

• Build and maintain a robust library of customer stories and research-informed case studies that demonstrate impact and elevate educator voices.

• Maintain copy standards in alignment with brand voice.

• Guide organic social media content to amplify owned and third party aligned content engage our educator community and extend thought leadership reach.

• Marketing liaison for Melissa & Lori Love Literacy podcast

Team Management & Collaboration

• Manage a team of channel owners content creators freelancers and/or agencies.

• Collaborate closely with marketing teams curriculum experts customer success research and sales to align messaging and surface impactful stories.

• Partner with design team to develop engaging multimedia content.

Performance & Optimization

• Define content KPIs and reporting cadence across all owned channels.

• Monitor performance test new formats and optimize content for reach engagement and conversion.

• Ensure content aligns with brand voice accessibility standards company goals and values.

Requirements

• 7 years of experience in content strategy editorial digital or content marketing in education publishing and/or edtech sectors.

• Proven experience leading thought leadership content and positioning subject matter experts in external-facing channels.

• Demonstrated ability to develop content pillars and frameworks that support brand messaging and strategic goals.

• Ability to translate performance data and research findings into compelling accessible stories.

• Strong editorial judgment with experience managing blog content social storytelling and/or podcast production.

• Demonstrated experience managing and mentoring content teams or freelancers.

• Exceptional writing and editing skills with a knack for translating complex ideas into compelling narratives.

• Deep understanding of SEO best practices content analytics and audience engagement strategies.

• Strong interest in leveraging AI platforms to improve content strategy by upholding brand standards improving consistency and enhancing efficiency.

Nice-to-Haves:

• Background in K12 education research or curriculum publishing.

• Experience using tools such as WordPress Airtable Figma and social media management platforms.

• Experience in online community management
  

Required Education

Bachelors degree

Status

Full-time

Location

Remote

The expected base salary range for this position is $118000-$135000 however the offered salary may be higher or lower than the above range dependent on numerous factors including but not limited to location work experience skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives.

A cover letter and resume are required to be considered for this position.

New employees will be required to successfully complete a background check.

Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains or . If in the course of the application or hiring process with Great Minds you are contacted through another domain are requested to provide banking or other sensitive information or you note any other suspicious activity please contact

Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race religion color sex (including pregnancy sexual orientation and gender identity) national origin disability age genetic information or any other status protected under applicable federal state or local laws. Our policy reflects and affirms the organizations commitment to the principles of fair employment and the elimination of all discriminatory practices.

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