Events Marketing Manager
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 105000 - 120000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
ABOUT THE TEAM
The Dow Jones events marketing team is responsible for recruiting the worlds foremost influential business and consumer audiences into our Live Journalism events. We equip ambitious professionals with the essential information and tools they need to better lead their industries grow their businesses and advance their careers. We host highly specialized events that build on the power of our journalism the insight of our analysis the ambition of our audience and the continuity of community.
ABOUT THE ROLE
The Events Marketing Manager Live Journalism Events will join the entrepreneurial team that delivers world-class event propositions at Dow Jones. The team creates runs and manages successful events which convene the worlds leading C Suite executives politicians industry experts and vertical business communities.
As Marketing Manager you will play a pivotal role in generating awareness interest and demand for our events contributing to the future new business growth of the group.
You will report to the Director Acquisition Marketing Live Journalism and work in our midtown Manhattan office 3 days each week.
YOU WILL
Work closely with the Audience Data team to develop targeted audiences identify gaps and define strategies to build out data sets and engage them
Develop and execute multi-channel campaign plans to drive awareness and conversion of our event propositions including: email digital media owned media paid media social print sales partnerships
Proactively analyze in-cycle campaigns drawing on successes and failures in order to identify tactics that are working to deliver on acquisition goals
Work closely with the sponsorship sales teams to identify targeted audiences and define strategies to acquire engage and retain attendees
Collaborate with paid media brand product news sales and operations teams to derive creative ways to drive event acquisition.
Manage marketing budgets for all assigned conferences monitoring the effectiveness of all activity and making timely adjustments to maximize ROI
Provide on platform event support for key events ensuring that the platform and registration integrations align
Own the analytics and story behind the data for sponsor clients
Function as a data driven analytical marketer who owns the narrative from marketing data to influence other departments to drive forward the product
Take full ownership of the event websites and registration process to ensure ease of registration an excellent customer experience and strong value propositions to drive conversions
Develop a value proposition to drive engagement through the website
Deliver the marketing plan to your direct manager and wider team for each event
Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns across the following 5 predetermined KPIs/metrics:
1) Share top-line numbers weekly with the management team
2) Measure and manage campaign costs efficiencies and drive ROI
3) Analyze and identify actions to drive improved performance
4) Produce monthly reports with optimization and recommendations for the management team
5) Produce post-event reporting
Continuously analyze B2B event performance proactively collaborating with team members to identify opportunities for optimization and implement strategies to enhance outcomes
Manage mentor and develop associate-level team members ensuring they meet performance standards and are on track for growth into senior roles
YOU HAVE
The willingness to work in our NYC (midtown) office 3 days every week;
At least 7 years of progressively responsible marketing experience ideally in B2B publishing events media or agency equivalent;
Experience using CRM and marketing automation platforms ideally Salesforce and Eloqua;
Proven delivery of business outcomes and growth through direct marketing;
Analytical skills and a data driven mindset coupled with a passion for creativity and forward-thinking flair;
Experience with the test-learn-measure approach;
Experience analyzing results and situations getting to solutions and making recommendations quickly;
Experience owning marketing initiatives and exhibiting a can do attitude at all times
Ability to embrace and drive change in a high pace environment
Excellent written and verbal communication along with strong interpersonal skills;
A keen customer-facing demeanor;
A Bachelors degree in Marketing or Business CIM qualified and/or equivalent experience.
#LI-HYBRID
OUR BENEFITS
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits.
Reasonable accommodation: Dow Jones Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones - CMO - MarketingJob Category:
Marketing & Product ManagementUnion Status:
Non-Union / A clear and likely internal candidatePay Range: $105000 - $120000We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Manager
Key Skills
- Marketing
- Catering
- Organizational skills
- Hospitality Experience
- Management Experience
- HubSpot
- Event Planning
- Events Management
- Project Management
- Event Marketing
- Leadership Experience
- negotiation
About Company
Dow Jones is the definitive source of premium business news, data and intelligence that moves markets and minds. Dow Jones helps you cut through the noise and act with clarity. Whether you're navigating risk, seizing market opportunity, or staying ahead of global events, Dow Jones giv ... View more
