Manager, Growth Marketing Halfday

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Bespoke Post is a lifestyle brand driven by the spirit of discovery. Were all about finding under-the-radar goods and guides that enrich the lives of our customers. Through our e-commerce shop editorial content and award-winning subscription program we shine a light on quality products small brands and interesting people that spark curiosity and inspire new richer experiences.

Halfday is Bespoke Posts travel brand designed for modern travelers who value smart design without the luxury markup. Were best known for our garment-duffel hybrids and a growing line of travel essentials. We sell direct on

The Role:

Were hiring the first full-time marketer dedicated 100% to Halfday. Youll be the end-to-end growth owner and day-to-day business driver operating as a full-stack marketer. Youll manage a multi-million-dollar paid budget build non-paid engines shape go-to-market for new products and partner cross-functionally to scale revenue efficiently.

What Youll Do:

Own paid growth. Plan and manage a multi-million-dollar performance budget across Meta Google/YouTube and other channels. Continuously refine creative audiences bidding and funnel strategy to hit ROAS and payback targets.
Lead attribution & incrementality. Make decisions grounded in data using MMM/modeled attribution and experiment design (geo tests holdouts post-purchase surveys). Translate signal into action; educate stakeholders on true channel value.
Build non-paid engines. Drive organic growth via lifecycle referral/loyalty SEO and content/UGC. Think beyond media buying to unlock step-change growth.
Write GTM briefs. In partnership with Product Development author crisp go-to-market plans for new launches (positioning creative angles landing pages channel plans and success metrics).
Lead Amazon channel strategy. Manage our Amazon agency to goals (revenue contribution margin reviews/ratings catalog health) and evolve Amazons role in the broader channel mix.
Handle the grab bag of growth opportunities. Jump on asymmetric upsides and one-offs e.g. corporate gifting platforms Shopify Collective relationships retail pop-ups and other business development moments.
Report forecast and align. Own the Halfday growth dashboard forecasting and weekly readouts. Communicate performance insights and tradeoffs clearly to leadership.
Partner with retention team on customer journey and lifecycle management. Set strategy calendars segmentation creative briefs and testing for email/SMS to drive first-to-second purchase repeat rate and LTV.
Partner with Digital Product on CRO & AOV. Prioritize experiments (checkout PDPs bundles/upsells pricing and offers UX friction) align on measurement and drive a high-velocity testing roadmap.
Collaborate on social & influencers. Partner with the social team to align organic content and creators with growth objectives; build programs that generate both revenue and brand equity.
Amplify PR & partnerships. Work with the Director of PR & Partnerships to secure coverage and collaborations that translate to measurable traffic and sales.

What Youll Bring:

7 years in DTC growth/performance marketing with proven ownership of $2M annual budgets and full-funnel strategy from first click to repeat.
Deep hands-on expertise with Meta and Google/YouTube; working fluency with Amazon a bonus. Power user of Shopify to merchandise and build landing pages configure offers/discounts/bundles manage the growth app stack (Klaviyo reviews referrals) set up tracking (GA4/pixels) run storefront A/B tests and partner with devs on theme/checkout extensibility to lift CVR & AOV.
Strong attribution/incrementality toolkit (e.g. geo experiments holdouts MMM/modeled attribution platform lift studies post-purchase survey analysis) and the judgment to balance precision with speed.
Analytical rigor: Excel/Sheets proficiency GA4 Shopify analytics; comfort building dashboards and turning ambiguity into clear decisions.
Strong creative instincts and brief-writing: you can translate positioning into thumb-stopping ads and high-converting pages.
Cross-functional leadership: youre collaborative with Product Creative Merchandising and Engineering/Digital Product. Youre comfortable setting priorities and saying no.
Bias to action and owner mindset. Youll roll up your sleeves and also manage agencies/partners to outcomes.

Nice to have:

Experience in travel/outdoor bags/luggage or adjacent categories.
Success launching hero products and scaling evergreen SKUs.
Experience with corporate/bulk programs and retail/marketplace distribution.

Tools youll likely use here:

Shopify GA4 ads managers (Meta/Google/TikTok/Amazon) WorkMagic Klaviyo Attentive Looker Google Work Suite and more!

$110000 - $125000 a year

Bespoke Post is an equal opportunity workplace and we recognize that our success is dependent on having an inclusive collaborative team that is as diverse as if not more than the products we ship.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Manager