Marketing Development Representative (Growth Marketing) Hybrid
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Job Location:
Hourly Salary:
Experience Required:
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
Position Overview
We are seeking a Marketing Development Representative to support growth marketing initiatives within a B2B financial services environment. This role focuses on execution and coordination across field event recruitment account-based marketing (ABM) research and enablement and marketing qualified lead (MQL) analytics support.
This is an execution-focused role ideal for someone who is organized data-curious proactive and comfortable working cross-functionally with Sales Marketing and Operations teams to keep complex workstreams moving forward.
Key Responsibilities
Field Event Recruitment
Own recruitment execution for priority field and in-person events
Partner with Sales Field Events and Marketing to drive qualified registrations and confirmed attendance
Execute outreach using call and email sequences via Outreach
Track recruitment funnel metrics (invites registrations confirmations attendance) and flag risks early
Recommend and implement optimizations to improve show rates
ABM Target Account Research & Enablement
Support ABM initiatives through target account research list hygiene and engagement analysis
Monitor engagement trends across assigned target accounts and surface insights
Recommend next-step actions to Sales and draft supporting email or call scripts
Execute tailored outreach when needed to accelerate engagement and pipeline growth
Support list imports for ABM programs (e.g. content syndication)
MQL Analysis & Marketing Ops Support
Partner with the hiring manager to monitor MQL performance trends
Help investigate and resolve MQL routing and operational issues
Drive cross-functional follow-through to resolution while keeping stakeholders informed
Requirements
Required Qualifications
24 years of experience in growth marketing marketing development sales development (BDR) or similar roles
Strong experience supporting B2B / enterprise marketing efforts
Hands-on experience with Salesforce Outreach and 6sense
Experience with event recruitment ABM or account engagement strategies
Strong organizational project management and time management skills
Data-driven mindset with the ability to analyze trends and adjust tactics
Excellent communication and relationship-building skills
Bachelors degree or equivalent experience
Preferred Background
Sales Development / BDR experience with a strong interest in Marketing or
Marketing experience with close alignment and partnership with Sales
Prior ABM experience is a strong plus
Required Skills:
Required Qualifications 24 years of experience in growth marketing marketing development sales development (BDR) or similar roles Strong experience supporting B2B / enterprise marketing efforts Hands-on experience with Salesforce Outreach and 6sense Experience with event recruitment ABM or account engagement strategies Strong organizational project management and time management skills Data-driven mindset with the ability to analyze trends and adjust tactics Excellent communication and relationship-building skills Bachelors degree or equivalent experience Preferred Background Sales Development / BDR experience with a strong interest in Marketing or Marketing experience with close alignment and partnership with Sales Prior ABM experience is a strong plus
Company Industry
IT Services and IT Consulting
Key Skills
- Sales Experience
- Employee Orientation
- B2B Sales
- Marketing
- Customer Service
- Communication skills
- Microsoft Outlook
- Retail Sales
- Home Care
- LMS
- Outside Sales
- Human Resources
