Regional Marketing Specialist

Your Career

In this role you will be a key contributor to the transformation of the cybersecurity market working with stakeholders across the company to fuel demand and pipe generation. You will be a results-oriented performance-driven Regional Marketing Specialist responsible for supporting the execution of marketing plans for your assigned US regions and segments. This position requires a highly organized and execution-focused marketer who thrives in a fast-paced cross-functional environment.

Your Impact

As a Regional Marketing Specialist you will support marketing initiatives that contribute to the creation of leads drive velocity in the marketing mid-funnel help drive conversion into pipeline and assist in progressing pipeline into bookings across the Strategics Majors and Enterprise account sets for the US market. You will help execute regional plans based on the US marketing strategy aligning with business objectives and Go-to-Market priorities.

Key responsibilities include:

Lead Generation & Pipeline Acceleration Support:

• Supporting the planning and execution of lead generation programs across multiple digital channels including digital media programs webinars and virtual summits.

• Coordinating and supporting the logistics for webinars and virtual events to engage customers and generate pipeline and leads.

• Assisting in the implementation of marketing initiatives tailored to specific segment requirements by account customer personas and markets.

• Collaborating with sales and data/analytics teams to help identify high-potential accounts across segments that align with strategic goals.

Account-Based Marketing (ABM) Execution:

• Supporting strategic ABM initiatives for top-tier accounts by assisting in the execution of targeted campaigns.

• Assisting in the execution of campaigns with personalized messaging content and offers tailored to individual customer accounts ensuring alignment with sales objectives.

• Helping to deploy ABM content that addresses specific pain points and objectives of each target account through multi-channel programs (email digital webinars and events).

CXO Engagement Coordination:

• Collaborating with marketing and sales teams to coordinate and support high-impact CXO engagement events that drive meaningful conversations and pipeline acceleration.

• Contributing to initiatives that build sustained CXO relationships across segments through thought leadership and high-touch engagement activities.

Cross-Functional Collaboration:

• Working closely across multiple cross-functional teams including the NAM campaign hub global media team data/insights team ABM team and reporting teams.

• Collaborating with sales teams to ensure alignment on program execution focus and priorities for your region and segments.

• Ensuring seamless coordination between internal teams and external vendors to deliver high-quality marketing experiences.

Program Measurement & Reporting:

• Assisting with program measurement and pulling reports on marketing programs.

• Tracking and reporting on ABM program performance using data-driven insights.

• Reviewing the results of executed activities to contribute to the measurement of ROI.

Qualifications :

Your Experience 

• 5 years of relevant work experience in field channel demand generation or campaign marketing preferably in the cybersecurity or technology industry.

• Proven track record of executing demand generation programs.

• Experience supporting marketing programs with an understanding of how to track marketing mix performance.

• Demonstrated ability to understand and execute on quarterly campaign plans.

• Hands-on experience with coordinating events (both virtual and in-person) and trade shows with a deep understanding of event logistics from planning to execution.

• Experience supporting webinar and virtual event programs; knowledge of SFDC Marketo ON24 Zoom and other MarTech tools is desired.

• Strong understanding of marketing best practices demand generation and customer engagement strategies.

• Experience supporting high-profile events and CXO engagement programs.

• Familiarity with ABM strategies and personalized marketing approaches.

• Data-driven mindset with the ability to track campaign impact and report on key marketing metrics.

• Excellent communication (verbal and written) and stakeholder management skills with proven ability to manage multiple projects at once and keep the team informed of status.

• Ability to thrive in a fast-paced environment with competing priorities and last-minute changes with a passion and skill for partnering with cross-functional teams.

• Self-starter with a positive attitude who can prioritize workload in a strict deadline-oriented environment with excellent time management skills.

• Bachelors Degree in an appropriate field of study.

• Ability to travel approximately 25% of the time.

Additional Information :

The Team

Step into a marketing role at Palo Alto Networks where your innovation drives global impact against escalating cyber threats in this era of AI. Youll seize the unique opportunity to develop cutting-edge strategies and compelling content while collaborating with industry-leading experts in the fast-paced cybersecurity landscape. Here your creativity directly contributes to a safer digital future for everyone fostering your growth and development in this ever-evolving market.

Compensation Disclosure

The compensation offered for this position will depend on qualifications experience and work location. For candidates who receive an offer at the posted level the starting base salary (for non-sales roles) or base salary commission target (for sales/commissioned roles) is expected to be between $100000 - $163000/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

Our Commitment

Were problem solvers that take risks and challenge cybersecuritys status quo. Its simple: we cant accomplish our mission without diverse teams innovating together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need please contact us at  .

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace and all qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship No. Please note that we will not sponsor applicants for work visas for this position.

Remote Work :

No

Employment Type :

Full-time