Growth Marketing Director

Kuala Lumpur - Malaysia

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Our client is seeking a visionary Head of Growth Marketing to architect and lead the integrated media and CRM strategy. This is a pivotal leadership role where you will be the catalyst for a data-enabled growth-hacking mindset across our entire portfolio of brands in SEA markets.

You will own the full-funnel consumer journey from acquisition to conversion and retention by deploying innovative multi-channel campaigns that drive tangible business results.

Key Responsibilities:

Growth Strategy & Mindset: Champion and instill a data-driven growth marketing culture across all media and CRM activations. Partner with brand teams to define and execute strategies that attract new users and maximize customer lifetime value.
Campaign Leadership: Lead the end-to-end execution of innovative paid media and CRM campaigns ensuring they are on-brand on-strategy and performance-optimized.
Performance & Optimization: Monitor the entire media investment portfolio. Analyze campaign data user behavior and marketing funnels to provide actionable insights optimize ROI and lead post-campaign performance reviews.
Agency & Partnership Management: Manage and optimize relationships with local media agencies leading negotiations and building joint business partnerships to maximize cost-efficiency.
MarTech & Best Practices: Spearhead the adoption of regional and global MarTech tools OKR frameworks and precision marketing methodologies to ensure we operate at the forefront of the industry.
Team Leadership: Lead mentor and allocate resources for the growth marketing team fostering an environment of continuous learning and excellence.

Who You Are:

A strategic thinker with a proven track record of developing and executing successful growth marketing strategies that acquire convert and retain consumers.
A data-native marketer who is passionate about turning complex data sets into clear actionable insights and recommendations.
An expert in both paid media (e.g. PPC Social Programmatic) and CRM (e.g. email marketing loyalty programs) channels.
An exceptional leader and collaborator skilled at managing cross-functional teams (Brand Commercial DCM) and agency partnerships.
A curious innovator who stays ahead of industry trends emerging technologies and competitive landscapes.

Qualifications:

Bachelors degree in Marketing Business or a related field; Masters degree is a plus.
8 years of progressive experience in growth marketing performance marketing or a similar role preferably within a multi-brand environment.
Demonstrated expertise in managing multi-million dollar media budgets and driving significant ROI.
Deep hands-on experience with marketing analytics platforms CRM systems and ad tech tools.
Strong experience in agency management contract negotiations and performance benchmarking.
Excellent communication presentation and leadership skills.

Our client is seeking a visionary Head of Growth Marketing to architect and lead the integrated media and CRM strategy. This is a pivotal leadership role where you will be the catalyst for a data-enabled growth-hacking mindset across our entire portfolio of brands in SEA markets. You will own the fu...

You will own the full-funnel consumer journey from acquisition to conversion and retention by deploying innovative multi-channel campaigns that drive tangible business results.

Key Responsibilities:

Growth Strategy & Mindset: Champion and instill a data-driven growth marketing culture across all media and CRM activations. Partner with brand teams to define and execute strategies that attract new users and maximize customer lifetime value.
Campaign Leadership: Lead the end-to-end execution of innovative paid media and CRM campaigns ensuring they are on-brand on-strategy and performance-optimized.
Performance & Optimization: Monitor the entire media investment portfolio. Analyze campaign data user behavior and marketing funnels to provide actionable insights optimize ROI and lead post-campaign performance reviews.
Agency & Partnership Management: Manage and optimize relationships with local media agencies leading negotiations and building joint business partnerships to maximize cost-efficiency.
MarTech & Best Practices: Spearhead the adoption of regional and global MarTech tools OKR frameworks and precision marketing methodologies to ensure we operate at the forefront of the industry.
Team Leadership: Lead mentor and allocate resources for the growth marketing team fostering an environment of continuous learning and excellence.

Who You Are:

A strategic thinker with a proven track record of developing and executing successful growth marketing strategies that acquire convert and retain consumers.
A data-native marketer who is passionate about turning complex data sets into clear actionable insights and recommendations.
An expert in both paid media (e.g. PPC Social Programmatic) and CRM (e.g. email marketing loyalty programs) channels.
An exceptional leader and collaborator skilled at managing cross-functional teams (Brand Commercial DCM) and agency partnerships.
A curious innovator who stays ahead of industry trends emerging technologies and competitive landscapes.

Qualifications:

Bachelors degree in Marketing Business or a related field; Masters degree is a plus.
8 years of progressive experience in growth marketing performance marketing or a similar role preferably within a multi-brand environment.
Demonstrated expertise in managing multi-million dollar media budgets and driving significant ROI.
Deep hands-on experience with marketing analytics platforms CRM systems and ad tech tools.
Strong experience in agency management contract negotiations and performance benchmarking.
Excellent communication presentation and leadership skills.