Senior CRM Manager

Valletta - Malta

Monthly Salary: Not Disclosed

Posted on: 11-10-2025

Vacancies: 1 Vacancy

Job Summary

Position: Senior CRM Manager

Location: Ta Xbiex Malta (hybrid)

Employment type: Full-time

Remuneration: Base salary.

DUTIES AND RESPONSIBILITIES:

Plan brief and execute end-to-end CRM campaigns across multiple brands or business units.
Ensure all campaigns align with overall marketing goals customer journey strategies and retention objectives.
Develop and implement audience segmentation strategies to drive precise targeting and personalization.
Utilize data insights to enhance campaign effectiveness and engagement.
Use Excel and analytical tools (e.g. Tableau Power BI or similar) to create reports visualizations and data-driven recommendations.
Lead mentor and develop a CRM team setting clear goals and performance standards.
Collaborate with cross-functional teams including marketing product analytics and design to ensure alignment and efficiency.
Evaluate campaign performance and deliver actionable insights for optimization.
Produce post-campaign analysis and recommendations to improve ROI and strategy.
Manage campaign budgets and promotional spend effectively to ensure efficient resource allocation.
Identify opportunities to enhance CRM strategy tools and processes.
Contribute to organization-wide CRM initiatives aimed at improving customer engagement and brand performance.

REQUIREMENTS:

Native / fluent in English with strong command in both writing and speaking.
Proven experience in a senior CRM or lifecycle marketing role.
Strong understanding of CRM campaign strategy execution and performance analysis.
Expertise in customer segmentation retention marketing and lifecycle management.
Proficiency in data analytics and reporting tools such as Excel Tableau or Power BI.
Experience managing budgets and driving ROI-focused marketing initiatives.
Demonstrated leadership skills with experience managing and developing teams.
Excellent communication organizational and stakeholder management abilities.
A proactive and strategic thinker with a passion for continuous improvement and innovation.

BENEFITS:

Competitive salary and performance-based incentives.
Comprehensive health insurance from the first day of employment.
Wellness and vision care benefits (post-probation).
Complimentary meals and snack allowances.
Ongoing training and professional development opportunities.
Modern collaborative and pet-friendly office environment.
Regular social and team-building events.
Relocation assistance (where applicable).

Position: Senior CRM Manager Location: Ta Xbiex Malta (hybrid) Employment type: Full-time Remuneration: Base salary. DUTIES AND RESPONSIBILITIES: Plan brief and execute end-to-end CRM campaigns across multiple brands or business units.Ensure all campaigns align with overall marketing goals custome...