Senior CRM Manager

David Kennedy Recruitment is working with a leading Online Casino Gaming Company who is seeking to onboard a Senior CRM Manager for their Malta office.

Position: Senior CRM Manager

Location: Ta Xbiex Malta (hybrid)

Employment type: Full-time

Remuneration: Base salary.

DUTIES AND RESPONSIBILITIES:

• Plan brief and execute end-to-end CRM campaigns across multiple brands or business units.
• Ensure all campaigns align with overall marketing goals customer journey strategies and retention objectives.
• Develop and implement audience segmentation strategies to drive precise targeting and personalization.
• Utilize data insights to enhance campaign effectiveness and engagement.
• Use Excel and analytical tools (e.g. Tableau Power BI or similar) to create reports visualizations and data-driven recommendations.
• Lead mentor and develop a CRM team setting clear goals and performance standards.
• Collaborate with cross-functional teams including marketing product analytics and design to ensure alignment and efficiency.
• Evaluate campaign performance and deliver actionable insights for optimization.
• Produce post-campaign analysis and recommendations to improve ROI and strategy.
• Manage campaign budgets and promotional spend effectively to ensure efficient resource allocation.
• Identify opportunities to enhance CRM strategy tools and processes.
• Contribute to organization-wide CRM initiatives aimed at improving customer engagement and brand performance.

REQUIREMENTS:

• Native / fluent in English with strong command in both writing and speaking.
• Proven experience in a senior CRM or lifecycle marketing role.
• Strong understanding of CRM campaign strategy execution and performance analysis.
• Expertise in customer segmentation retention marketing and lifecycle management.
• Proficiency in data analytics and reporting tools such as Excel Tableau or Power BI.
• Experience managing budgets and driving ROI-focused marketing initiatives.
• Demonstrated leadership skills with experience managing and developing teams.
• Excellent communication organizational and stakeholder management abilities.
• A proactive and strategic thinker with a passion for continuous improvement and innovation.

BENEFITS:

• Competitive salary and performance-based incentives.
• Comprehensive health insurance from the first day of employment.
• Wellness and vision care benefits (post-probation).
• Complimentary meals and snack allowances.
• Ongoing training and professional development opportunities.
• Modern collaborative and pet-friendly office environment.
• Regular social and team-building events.
• Relocation assistance (where applicable).