Adobe Audiences Senior Developer

Philadelphia, PA - USA

Monthly Salary: Not Disclosed

Posted on: 10-10-2025

Vacancies: 1 Vacancy

Job Summary

Role Overview

We are seeking an experienced Adobe Audiences Senior Developer to lead the design development and implementation of audience segmentation and activation workflows using Adobe Real-Time Customer Data Platform (RTCDP). This role will support digital marketing initiatives by enabling precise audience targeting data ingestion and personalization logic across multiple channels and sandboxes.

Key Responsibilities

Design and implement audience segmentation strategies using Adobe Audience Manager.

Owns segment logic in Adobe RTCDP and related audience activation workflows.

Defines traits calculated attributes and governed audience definitions.

Troubleshoots segment population and segment-based personalization logic.

Integrate 1st 2nd and 3rd party data sources into Adobe Experience Cloud.

Collaborate with cross-functional teams to define business requirements and translate them into technical solutions.

Troubleshoot and optimize analytics and audience platform configurations.

Document solutions and train internal teams on audience management and analytics processes.

Implement Adobe Journey Optimizer and Adobe Campaign logic for orchestrated delivery.

Support experimentation A/B logic and proofing for personalized offers.

Monitor logs and delivery KPIs to continuously improve orchestration.

Required Qualifications

Bachelors degree in Information Systems Data Science or related field.

7 10 years of experience with Adobe Audience Manager Adobe Analytics or similar platforms.

Strong understanding of tag management systems (e.g. Adobe Dynamic Tag Manager Ensighten).

Proficiency in JavaScript HTML and packet sniffing tools.

Experience with data modeling segmentation and engagement scoring.

Familiarity with server call types cookies sCode plug-ins and variable mapping in Adobe Analytics.

Excellent verbal and written communication skills.

Ability to work independently and manage multiple priorities in a fast-paced environment.

Preferred Qualifications

Adobe Analytics Architect or Audience Manager Certification.

Experience with third-party analytics and advertising technologies (e.g. Chartbeat Krux Nielsen).

Knowledge of integration with external data systems and CRM platforms.

Experience in developing and optimizing customer data platforms (CDPs)

Role Overview We are seeking an experienced Adobe Audiences Senior Developer to lead the design development and implementation of audience segmentation and activation workflows using Adobe Real-Time Customer Data Platform (RTCDP). This role will support digital marketing initiatives by enabling prec...