Head of Brand Strategy

What Youll Do:

The Brand & Creative team is CoreWeaves internal creative engine driving how the world sees and feels our brand. We define articulate and scale how millions connect with CoreWeave as the essential AI cloud provider translating complex innovation into stories that inspire belief and action. As a multidisciplinary team of designers writers illustrators animators and producers we blend strategy creativity and craft to create ideas with impact.

About the role:

We are seeking a visionary and strategic Head of Brand to lead CoreWeaves brand marketing efforts globally. This person will be responsible for defining and evolving CoreWeaves core brand messaging brand guidelines and integrated campaign development across all touchpoints. The ideal candidate will bring deep experience in brand marketing for large global brands and a proven ability to lead cross-functional collaboration across Creative Communications Social Product Legal and other Marketing teams.

• Define and articulate CoreWeaves brand positioning and core messaging across all audiences and touchpoints.
• Partner with creative leadership to develop and maintain comprehensive brand guidelines ensuring consistency and clarity across channels geographies and the customer experience.
• Lead the development and execution of breakthrough integrated marketing campaigns that elevate CoreWeaves brand globally.
• Build mentor and scale a high-performing brand strategy team while fostering a culture of creativity collaboration and excellence.
• Champion innovation and creativity in brand storytelling leveraging data insights and cultural intelligence to inform strategy and fuel differentiation.
• Partner closely with Creative Communications Social Product Legal and other Marketing functions to ensure alignment and amplification of brand initiatives.
• Establish and track brand health metrics ensuring continuous improvement and alignment with business objectives.
• Partner with the Research & Insights team to build a learning agenda that drives insights and optimizes brand impact.
• Drive brand strategy with a strong understanding of marketplace dynamics competitive positioning differentiation and evolving customer and market needs.
• Ensure cultural relevance and resonance across diverse global markets embedding local nuance into global brand work.
• Partner on amplifying the brand through strategic partnerships events and ecosystem plays that extend CoreWeaves reach and influence.
• Serve as a senior Brand voice providing thought leadership clarity and inspiration to the Brand & Creative leadership team and CMO.

Preferred:

• 15 years of experience in brand marketing with significant leadership roles within global creative agencies and/or internal B2B / Tech brand marketing teams
• 7 years of experience leading and developing high-performing teams.
• Proven success driving brand growth in enterprise technology cloud AI or other high-growth disruptive industries.
• Strong track record of success at large global brands and during times of category creation transformation or hypergrowth.
• Demonstrated ability to marry data insights and analytics with breakthrough creative storytelling.
• Exceptional strategic thinking communication and executive presence; able to influence and inspire at the C-suite and board level.
• Deep experience working across global markets with cultural nuance and fluency.
• Strong analytical skills with the ability to translate insights into action.
• Experience partnering with Product Marketing Media Comms and Creative teams to bring integrated strategies to life.
• Excellent negotiation and collaboration skills with internal and external partners.
• Bachelors degree or equivalent practical experience.

Wondering if youre a good fit We believe in investing in our people and value candidates who can bring their own diversified experiences to our teams even if you arent a 100% skill or experience match. Here are a few qualities weve found compatible with our team. If some of this describes you wed love to talk.

Why CoreWeave

At CoreWeave we work hard have fun and move fast! Were in an exciting stage of hyper-growth that you will not want to miss out on. Were not afraid of a little chaos and were constantly learning. Our team cares deeply about how we build our product and how we work together which is represented through our core values:

• Be Curious at Your Core
• Act Like an Owner
• Empower Employees
• Deliver Best-in-Class Client Experiences
• Achieve More Together

We support and encourage an entrepreneurial outlook and independent thinking. We foster an environment that encourages collaboration and provides the opportunity to develop innovative solutions to complex problems. As we get set for take off the growth opportunities within the organization are constantly expanding. You will be surrounded by some of the best talent in the industry who will want to learn from you too. Come join us!

The base salary range for this role is $191000 to $281000. The starting salary will be determined based on job-related knowledge skills experience and market location. We strive for both market alignment and internal equity when determining addition to base salary our total rewards package includes a discretionary bonus equity awards and a comprehensive benefits program (all based on eligibility).