Central Europe Brand Director – Strategic Local & International Brands

Warsaw - Poland

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Brand Director Central Europe Strategic Local Brands (Domestic Export) & International Strategic Brands (Absolut Malibu RTD portfolio)

Warsaw Poland / hybrid work (3 days office)

Full-time Senior Leadership Role

At Pernod Ricard we are proud to be créateurs de convivialité creators of genuine friendly and responsible moments of sharing. Were now looking for a passionate and strategic Brand Director to lead the development and execution of marketing strategies for our Polish Vodkas portfolio (domestic and export markets) and selected International Brands within the Crystal Business Unit.

This is more than a leadership role its an opportunity to shape iconic brands inspire a talented team and contribute to a culture rooted in authenticity collaboration and innovation.

Your Mission

As Brand Director you will:

Craft and lead the annual strategy of a diverse portfolio of brands aligned with our global vision and local market needs.
Drive brand performance through value market share (Nielsen) brand equity (PRIME) and financial KPIs (Net Sales CAAP).
Bring brand positioning for Polish Vodkas Portfolio to life through compelling insight-driven campaigns.
Lead the innovation pipeline of polish vodka portfolio (product & packaging) and international expansion strategy.
Manage export brand P&Ls and provide strategic input for Integrated Business Planning (IBP).
Inspire creativity by delivering campaigns that resonate with consumers and earn industry recognition (Effie KTR etc.).
Foster a culture of consumer centricity using insights to guide strategic decisions and brand storytelling.

Lead and develop a high-performing engaged and purpose-driven marketing team.

Who You Are:

You bring15 years of experiencein FMCG-related organizations with a strong foundation in brand management and marketing and a proven track record of leading successful brand strategies and delivering growth.
You hold an advanced degree inMarketing Business Administration or a related field; anMBAis a strong asset.
You are astrategic and creative marketing leaderwith a passion for building brands that matter.
You have the ability todrive changeand elevate brand visibility and business impact through strategic planning leveraging market insights and consumer trends.
You are proficient indata analysis and performance tracking optimizing marketing activities and investments based on KPIs.
You have a solid understanding ofdigital marketing strategies and tools including experience in managing digital media budgets and content creation.
You combinestrong business acumenwith strategic thinking and are comfortable managing a wide range of responsibilities.
You excel inleadership and team management inspiring and empowering others while leading by example.
You possessexcellent communication skillsin both English and Polish enabling you to clearly present ideas and influence stakeholders at all levels.
You areinsight-driven and commercially savvy
Fluent in English with Polish as an advantage.

Why Join Us

At Pernod Ricard we believe that conviviality is the essence of human connection. We are grounded in our heritage fiercely authentic in our approach connected across borders and driven by a passion for challenge. If youre ready to make a meaningful impact and lead with heart wed love to meet you.

Hybrid work model: 3 days in the office 2 days remotely.
Development in an international organization with global brands and high standards.
Comprehensive onboarding and training support for skill development.
Opportunity to work with experts in a friendly Convivialité atmosphere.
Bonus system based on achieving individual goals.
Engagement in sustainable development initiatives if you wish you can have a real impact.
Extensive company benefits package including:
- Company car
- Pension program to which the company contributes 3.5% of your gross salary (*after 3 months)
- Private medical care including dental care
- Life insurance
- Subsidy for a sports card & leisure activities
- Holiday gift packages
- Trainings courses and company events.

Job Posting End Date:

Target Hire Date:

Target End Date:

Required Experience:

Director

Brand Director Central Europe Strategic Local Brands (Domestic Export) & International Strategic Brands (Absolut Malibu RTD portfolio) Warsaw Poland / hybrid work (3 days office) Full-time Senior Leadership RoleAt Pernod Ricard we are proud to be créateurs de convivialité creators of genuine fr...