Senior, Paid Search Analyst | Energy
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Job Location:
Fort Mill, SC - USA
Yearly Salary:
$ 100000 - 130000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
This role requires a hybrid schedule and will be based in our Fort Mill SC Headquarters (Monday through Thursday) and work fully remotely on Fridays each week.
This role is not open to visa sponsorship or transfer of visa sponsorship including those on H1-B F-1 OPT STEM-OPT or TN visa nor is it available to work corp-to-corp.
Are you passionate about paid search and scaling businesses through performance-driven marketing Were looking for analytical innovative paid media talent to help us grow our Energy business by optimizing paid search accounts for one of the largest energy brands in Texas. Youll focus on launching new campaigns optimizing performance to drive growth and communicating the performance story directly to our partners.
What Youll Do
- Own and optimize paid search campaigns to drive customer acquisition and retention at scale.
- Launch new campaigns and initiatives aligned with partner goals testing new strategies to improve reach efficiency and ROI.
- Continuously analyze performance data providing actionable recommendations to improve campaign efficiency and profitability.
- Translate complex performance data into clear compelling insights that tell the performance story to both internal stakeholders and external partners.
- Leverage analytical tools such as SQL LLMs Hightouch and Python to monitor understand and optimize paid search tracking attribution and incrementality.
- Collaborate cross-functionally with product analytics and customer experience teams to optimize the end-to-end user journeyfrom click to conversion.
- Maintain best-in-class paid search practices staying current on trends innovations and competitive dynamics in the energy and PPC landscapes.
What Were Looking For
- Experience: 36 years of data-driven marketing experience with a focus on paid search (SEM) and performance optimization.
- Analytical Mindset: Strong analytical background with advanced SQL skills; comfortable working with complex datasets to uncover insights and optimize campaigns.
- Industry Interest: Passion for the energy industry and understanding of customer acquisition dynamics within regulated or competitive markets.
- Technical Skills: Experience using data pipelines and analytics tools (e.g. Hightouch Python) to analyze and enhance campaign performance.
- Communication: Exceptional ability to distill complex performance data into simple compelling narratives for partners and leadership teams.
- Self-Starter: Someone who thrives in a fast-paced evolving environment proactively identifying opportunities and driving measurable results.
- Leadership Potential: Experience mentoring junior talent or desire to grow into a leadership role as the Energy paid media team expands.
Why Youll Love Working Here
- Opportunity to work with one of Texass leading energy brands driving measurable growth through data-backed strategy.
- Collaborative entrepreneurial environment where ideas are encouraged and innovation is rewarded.
- Exposure to a high-growth high-impact marketing organization within a broader network of performance marketing experts at Red Ventures.
Compensation:
- Cash Compensation Range: $100000 - 130000 per year
*Note actual salary is based on geographic location qualifications and experience
Additionally the following benefits are provided by Red Ventures subject to eligibility requirements.
- Health Insurance Coverage (medical dental and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. Thats why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually with an increase to 25 days after five years of service.
Who We Are:
Founded in 2000 Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses strategic partnerships and proprietary technology including Bankrate Lonely Planet The Points Guy BestColleges and more. Together RV helps millions of people worldwide make lifes most important decisions accelerates digital adaptation and innovates the online consumer experience by improving every step of the consumer journey from first discovery of information throughout the decision-making process to transactions. Headquartered south of Charlotte NC Red Ventures employs thousands of people across the US and Puerto Rico with international offices in the UK and Brazil. For more information visit and follow @RedVentures on social platforms.
At Red Ventures we believe diverse inclusive teams are better. To help you better understand our core values and beliefs we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.
We offer competitive salaries and a comprehensive benefits program for full-time employees including medical dental and vision coverage paid time off life insurance disability coverage employee assistance program 401(k) plan and a paid parental leave program.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race creed color religion gender sexual orientation gender identity/expression national origin disability age genetic information veteran status marital status pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a persons merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process please contact
If you are based in California we encourage you to read this important information for California residents linked here.
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Click here for more details regarding the employee privacy policy:
Questions about this Privacy Notice can be directed to. Alternatively you may raise any questions or concerns to your manager HR Business Partner or through the Privacy Team.
Required Experience:
IC
Key Skills
- Keyword Research
- Web Content
- CSS
- URL
- Link Building
- Database
- Semrush
- Search Results
- HTML
- Client Relationships
- JavaScript
- Client Websites
- On Page optimization
- Technical Reports
- Analytics
About Company
Red Ventures is a portfolio of trusted brands and businesses that help millions of people make life’s most important decisions. We simplify online experiences through premium content, consumer marketplaces and advice, strategic partnerships, AI-driven digital marketing, and world clas ... View more
