LATAM Marketing Manager

The LATAM Marketing Manager will play a pivotal role in shaping Cricuts digital presence across key marketplaces in Latin America including Amazon Mercado Livre and other emerging platforms. We are seeking a strategic and creative leader passionate about the crafting space who thrives on ownership and excels in a fast-paced environment. This role will oversee marketplace strategyspanning product page optimization asset development paid search and display advertising international marketplace growth and strategic partnerships with platform teamsto deliver a best-in-class customer experience. The LATAM Marketing Manager will also collaborate closely with sales product marketing and social media teams to ensure Cricuts brand is consistently impactful across all e-commerce channels.

What Youll Do

• Lead marketing and product setup initiatives on Mercado Livre driving effective positioning and growth in Latin American markets.
• Manage DSP marketing agency relationships budgets and strategy.
• Set up and manage Amazon Search and Display campaigns optimizing performance and ROI.
• Collaborate with and present marketing strategy to the Executive Team.
• Facilitate marketplace strategies across Amazon Walmart and other platforms.
• Oversee product page setup and management for Amazon.
• Own paid media strategy (on- and off-platform) for Amazon including campaign setup optimizations and reporting; partner with each channels advertising teams to identify unique opportunities.
• Develop and execute marketing plans aligned with channel-specific sales growth goals.
• Create and manage brand store content.
• Design and launch custom carousel images enhanced content (Basic and Premium A) and other digital assets.
• Test and experiment with Amazon marketing tactics (Content A/B testing Email campaigns Brand Posts etc.).
• Own and launch media strategies for emerging e-commerce platforms.
• Partner with internal teams to manage the catalog lifecycle lead product launches and ensure Cricuts brand consistency across all e-commerce platforms.

Qualifications :

• Bachelors degree in business marketing graphic design or related field.
• Fluent or proficient in Spanish.
• 10 years of experience in digital marketing.
• 68 years of experience with Amazon Vendor Central or Seller Central.
• 68 years of experience with Amazon Advertising or similar e-commerce advertising platforms.
• Hands-on experience setting up and managing Amazon Search and Display campaigns.
• Proven experience with Mercado Livre marketing and product setup.
• Extensive experience managing 1P (first-party) retail partnerships (e.g. Amazon Vendor Central) with strong knowledge of forecasting pricing supply chain logistics and retail media performance; 3P (third-party) marketplace experience is a plus.
• Experience in display and video advertising including Amazon DSP and/or OTT campaigns across connected TV and streaming platforms.
• Photoshop/image design experience strongly preferred.
• Experience collaborating across cross-functional teams including sales operations product and brand marketing.
• Familiarity with or willingness to learn content management platforms (e.g. Salsify).
• Passion for the customer and a drive to deliver best-in-class shopping experiences.
• Strong project management and interpersonal skills; ability to juggle multiple projects and prioritize effectively.

Additional Information :

Weve got you covered

At Cricut we take care of our people. Enjoy competitive Medical Dental and Vision coverage a 401(k) match generous PTO and a yearly lifestyle stipend to support your wellness and passions. Youll also get exclusive employee discountsand best of all youll be surrounded by some of the most talented and creative individuals out there.

Cricut is in a powerful chapter of transformation. Were evolving fastrefining our strategy growing our teams and raising the bar across the board. This is an incredible opportunity for the right kind of personbut its not for everyone.

Were looking for A-playerspeople who dont just meet expectations but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum keep reading.

Heres what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency. 

You dont wait for perfect clarity to take actionyou start learn and adjust. You believe that speed matters especially when paired with thoughtfulness. You ask: What can move forward today and push past inertia.

You set high standardsespecially for yourself.

Youre proud of your work and protective of your reputation. You take ownership deliver quality and dont cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.

You can identify what really matters and dont get distracted by noise. You prioritize well and manage your time wisely.

You collaborate like a pro.

You elevate the people around you communicate clearly and give thoughtful feedback. Youre low ego high outputand your team loves working with you.

What to Do Next:

Please attach your resume cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality equality and diversity so tell us what youre all about. If you are a Maker or a DIY enthusiast whether you think you are a good one or not we would love to hear about it when you send us your information.

Cricut is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.

Remote Work :

Yes

Employment Type :

Full-time