Shopper Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
SHOPPER MARKETING CAMPAIGNS & ACTIVATIONS
- Support the design planning and execution of shopper marketing activations in key retailers and channels.
- Adapt global and national brand strategies into relevant in-store campaigns that influence shopper choice.
- Collaborate with Marketing and Sales to maximize campaign impact across touchpoints
POS MATERIALS & RETAIL MEDIA
- Assist in the creation stock management and correct use of POS materials for activations.
- Coordinate with suppliers and agencies to deliver high-quality solutions (stoppers wobblers retail media digital).
- Ensure consistency in brand visibility across different formats and shopper occasions.
SHOPPER INSIGHTS & CATEGORY PROJECTS
- Gather and consolidate insights on shopper behavior purchase drivers and barriers.
- Use insights to support decision-making for in-store campaigns.
- Support the implementation of category projects by ensuring in-store activations are insight-driven
PERFECT STORE PRINCIPLES
- Reinforce Perfect Store guidelines in the design and execution of activations.
- Support training of internal stakeholders on shopper touchpoints and visibility standards.
BUDGET EXECUTION & TRACKING
- Execute and monitor the shopper marketing budget ensuring effective allocation of resources strict alignment with pre-defined BP initiatives and ongoing tracking of spend vs. forecast to maximize ROI.
- Aligned execute and monitor the budget defined per campaign pre defined in Business Planning reporting any deviation to the Category & Trade Marketing Manager.
Qualifications :
- 1 to 2 years of experience in shopper marketing trade marketing or related roles.
- Knowledge of category management principles shopper behavior and Perfect Store execution.
- Strong analytical skills and results-driven mindset.
- Excellent communication and collaboration skills.
- Proficiency in MS Office (Excel PowerPoint) and preferably Nielsen.
- Creative detail-oriented and execution-driven
Additional Information :
Office Based Position
We believe in the potential of everyone to give wiiings to people and ideas regardless of gender expression race religion affective-sexual orientation origin age and the world of Red Bull everyone is welcome. The description of this job offer is intended to collect the information necessary to identify in a general and non-exhaustive manner the general characteristics of the position with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bulls target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more
