Lead Partner Marketing

The Lead Partner Marketing Manager is responsible for planning and executing marketing initiatives with
external partners (like resellers tech alliances cloud platforms). Their job is to create joint campaigns
and programs that drive leads sales pipeline and visibility all in collaboration with sales alliances
and product teams. They act as a bridge between internal teams and external partners ensuring smooth execution of marketing campaigns co-branded content events and performance tracking.

Core Role Objectives
Develop and run joint marketing plans with strategic partners (resellers system integrators alliances etc.).
Drive campaigns that generate leads boost brand awareness and increase partner-influenced revenue.
Own the end-to-end execution and tracking of partner marketing activities.

Key Responsibilities
Create and manage co-branded campaigns: webinars digital ads emails solution briefs and events
Collaborate with partner managers sales and marketing to align on goals and KPIs
Handle Market Development Funds (MDF): plan budget approve spend track usage and ROI
Enable partners with ready-to-use marketing kits templates and product content
Run partner communication programs: newsletters webinars portals
Support new partner onboarding with GTM playbooks and training content
Track and report performance metrics: leads pipeline ROI campaign effectiveness

Qualifications :

58 years of B2B marketing experience preferably in partner/channel marketing
Experience with Salesforce HubSpot/Marketo Google Analytics Excel
Strong project management and communication skills
Experience with MDF planning and execution is a big plus
Ability to work in a fast-paced results-driven environment

Additional Information :

At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work :

No

Employment Type :

Full-time