Develop and execute marketing strategies aligned with business clients goals.
Lead client marketing campaigns ensuring effective execution and measurable outcomes.
Manage relationships with external partners including creative media digital and Work closely with Sales to develop client engagement plans for specific clients funded by client incentive budgets generating revenue and markup to Visa through incentives usage to marketing initiatives.
Depth understanding and analysis of payments industry regulation consumer trends and competition.
Identify clients actionable consumer insights and opportunities via research and/or analytics programs.
Participate in client facing presentations as required.
Lead global regional or local implementation of functional core marketing initiatives like development of brand standards guidelines policies practices procedures countrys marketing plans into the clients.
Reimagine the use of Visas key sponsorship assets local and global ones working side by side with banks and retailers.
Define Social and digital opportunities with top clients bringing Visas knowledge and expertise to top clients.
Frame and conduct analyses and research needed to support annual strategic plan and/or marketing plans development.
Manage client marketing budget including tracking and reporting and marketing program performance
Work closely with the Marketing hub team on brand and initiative direction and business measurement and financial tracking
Inspire coordinate and motivate local agency partners to deliver best in class marketing programs
Deliver best marketing practices and contribute to a Go Beyond marketing team. Requirements
7 or more years of experience in brand and trade marketing preferably in multinational companies or financial institutions.
Strong commercial and sales skills with a clear focus on achieving targets.
High tolerance for frustration and ability to work within structured processes and procedures.
Proven ability to lead teams and manage multiple projects simultaneously.
Excellent verbal and written communication skills in English and Spanish.
Strong analytical skills to interpret financial and marketing data.
Experience in budget management and strategic planning.
Key Skills
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications :
Basic Qualifications
5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters MBA JD MD) or 0 years of work experience with a PhD
Preferred Qualifications
6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters MBA JD MD) or up to 3 years of relevant experience with a PhD
University degree in commercial engineering finance or proven experience in marketing written and spoken English knowledge of digital marketing ideally know-how in sponsorship management
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Full-time
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and b ... View more